Madaba, Sept. 2 (Petra) — Minister of Government Communications, Muhannad Mubaidin, said that universities should offer specializations that reflect global advancements in technology and digital media.
Mubaidin spoke on Monday at the inaugural ceremony of the new Bachelor of Science (B.Sc.) in Digital Marketing at German Jordanian University (GJU), which was attended by the university’s president, Ala’aldeen Al-Halhouli, faculty members, and representatives from digital marketing organizations.
According to Mubaidin, universities should specialize in digital marketing because traditional marketing strategies are no longer effective in reaching the public in the political and developmental spheres. Instead, new, clever digital marketing that offers new products is the only way to reach the public.
Mubaidin, who is also the government spokesperson, stated that Jordanian youth have demonstrated a strong ability to innovate in a variety of electrical disciplines. These young Jordanians also work in major international companies, and that Jordan is known for being a fertile market for talented and trained young talent.
He also emphasized the importance of digital marketing, citing the global volume of retail e-commerce last year, which totaled over $5.8 trillion, including over $2 trillion via mobile phones.
In addition, he underlined the importance of using digital marketing to showcase our country’s accomplishments and draw attention to its tourism attractions and archeological sites, such the new UNESCO-listed ancient city of Umm Al-Jimal.
Al-Halhouli, for his part, said that the introduction of the Bachelor of Digital Marketing program is a reaction to the demands of the regional and international market, particularly Germany, which is the fifth-largest e-commerce market in the world.
He explained that the program’s goal is to prepare students to fulfill the needs of local, German, and worldwide businesses seeking to establish marketing strategies for Arabic, English, or German-speaking consumers, which necessitates multilingual abilities.
He clarified that the curriculum takes a different approach, emphasizing stakeholder involvement, and that graduates will have a significant edge in both domestic and global job markets because they will be empowered and aware of the true demands of the labor market.
According to Al-Halhouli, there are more than 66 million digital users in Germany, while overall e-commerce sales in Germany recorded $83 billion and by 2030, a figure is projected to reach a total of $100 billion.
At the ceremony, a presentation on the GJU’s new program was showcased, and a related panel discussion was held, in the presence of several stakeholders.
//Petra// AF
02/09/2024 21:33:33
