Amman, January 25 (Petra) — The Arab Potash Company (APC) has cemented its status as a global leader in the potash industry by implementing comprehensive strategies that contribute to the national economy and strengthen Jordan’s economic position globally.
These achievements have been realized under royal directives, which have played a critical role in bolstering the company’s capabilities to excel at both local and international levels.
The APC has established an integrated economic framework by optimizing Jordan’s abundant natural resources, including potash and magnesium, alongside leveraging the country’s strategic geographic location, which facilitates access to global markets. Supportive economic legislation has further enhanced the APC’s competitiveness on the international stage.
Notably, the company has executed major projects worth over $3 billion to boost production and expand exports, underscoring its commitment to achieving global parity in the potash industry. These initiatives have been powered by the efforts of skilled national cadres, emphasizing the company’s role in job creation, workforce development, and the promotion of global food security by supplying vital components for agricultural fertilizers.
In an exclusive interview with the Jordan News Agency (Petra), the APC Chairperson Shehadah Abu Hdaib and CEO Maen Nsour highlighted the company’s milestones, ambitious expansion initiatives, and future projects. Among these are the Southern Expansion Project, which aims to increase potash production, and the development of a specialized fertilizer factory, as well as investments in the Jordan Bromine Company.
The executives outlined the APC’s alignment with the Economic Modernization Vision by enhancing production capabilities, fostering integration between fertilizers and Jordan’s available chemical elements, attracting foreign investments, and advancing high-value-added manufacturing industries.
A significant achievement is the establishment of the Research, Development, and Innovation Center in Ghor al-Safi, inaugurated under the patronage of His Majesty King Abdullah II. The center aims to enhance innovation and support the mining and chemical sectors.
Abu Hdaib highlighted that the Hashemite leadership’s interest, demonstrated through recent visits by His Majesty and His Highness the Crown Prince, reflects Jordan’s commitment to bolstering national industries, particularly the mining and chemicals sectors. This focus aligns with efforts to enhance sustainable economic growth and strengthen partnerships between the public and private sectors.
Detailing the company’s future plans, Abu Hdaib revealed initiatives with an estimated cost of $3 billion. Chief among these is the Southern Expansion Project, projected to increase the APC’s annual production capacity to over 3.5 million tons, enhancing its regional and global competitiveness. Additional projects include high-value-added product development, integration between potash and phosphate, and efforts aligned with the Economic Modernization Vision to improve product quality and widen export markets.
Sustainability remains a cornerstone of the APC’s strategic vision, as reflected in projects such as Red Sea desalination to secure water resources, solar energy generation to reduce reliance on traditional energy, and the deployment of electric trucks to minimize carbon emissions. A proposed railway to transport potash from Ghor al-Safi to Aqaba’s ports further underscores the company’s dedication to reducing environmental impact while enhancing logistical efficiency.
The APC’s comprehensive initiatives are poised to provide new job opportunities, bolster the national economy, and fortify Jordan’s global position as a leading player in the potash industry.
Abu Hdaib highlighted the company’s critical contributions to enhancing global food security through its provision of essential agricultural inputs that boost crop productivity. This achievement, he underscored, positions Jordan as a significant player in advancing sustainable agriculture on the international stage.
Abu Hdaib called for leveraging the APC’s success in global diplomacy and media to strengthen Jordan’s international profile, particularly concerning food security. He suggested that showcasing these achievements could attract robust international partnerships in industry, agriculture, and sustainable development, bolstering the Kingdom’s influence in addressing global challenges.
He also emphasized the need for investments in scientific research, new technologies, and environmental advancements to ensure the sustainability of Jordan’s potash sector. The chairperson noted the pivotal role of mining in shaping the global economy, supplying vital raw materials for industries, and driving sustainable development.
More to follow…
//Petra// AJ
25/01/2025 12:45:36
