Heritage,
Tourism Ministry Launches Foreign Promotional Campaigns Programme for 2025

Berlin, 5
Mar (ONA) — The Ministry of Heritage and Tourism announced the launch of its programme
for foreign promotional campaigns in 2025.

The
programme aims to bolster the Sultanate of Oman’s position as an international tourism
destination. It includes several promotional activities in major international
markets.

Further, the
launch of the programme comes within the framework of the Ministry’s
participation in the ITB Berlin event.

The
programme includes a range of promotional initiatives, such as the opening of tourism representation
offices in strategic markets such as China, Russia, Spain, Latin countries, Singapore,
Malaysia, Indonesia and Thailand. This will contribute in boosting Oman’s
presence in these markets.

Moreover,
through the programme, the Ministry will contract with 80 international tourism
companies to conduct joint promotional campaigns in China, India, GCC countries,
Italy, France, Germany, Russia, the Netherlands, the United Kingdom, Ireland,
Spain, Switzerland, north European countries and Belgium.

Promotional campaigns
will also be launched on public transport vehicles, such as taxis, buses and
train stations, in addition to promotions in major malls and on billboards.

Fifty media
campaigns will also be conducted in cooperation with major international media
outlets, in addition to promotional campaign through major tv channels.

The Ministry
will also participate in 23 tourism exhibitions and international promotional
workshops. It will also work on cooperating with international airlines and airlines in GCC countries. The programme also includes the organization of 100 introductory
trips for representatives of tourism companies and international media outlets.

In the digital
arena, the Ministry will implement promotional campaigns through social media
outlets, including the Experience Oman account.

—Ends/AG