Amman, May 26 (Petra) – Airport International Group (AIG), operator of Queen Alia International Airport (QAIA), has signed an agreement with global airport advertising specialist Extime JCDecaux Airport to transform the advertising landscape at Jordan’s main gateway, aiming to significantly enhance both airport infrastructure and the traveler experience.

According to a statement issued by AIG on Monday, the partnership marks a major step in upgrading QAIA’s advertising infrastructure by introducing cutting-edge global standards. Extime JCDecaux Airport a brand under Extime Media will leverage its extensive international expertise to deliver a world-class advertising environment at the airport.

A new ISO 27001-certified broadcast system will be implemented, integrating all digital assets across QAIA into a secure, synchronized, and real-time network. This system will ensure seamless content delivery and operational efficiency and will be monitored 24/7 to maintain reliability and enable rapid detection and response to any disruptions.

The agreement also includes a revamp of fixed advertising installations. Lightboxes covered by Extime JCDecaux Airport’s advertising plan will be upgraded with energy-efficient LED lighting, reducing electricity consumption and operating costs.

For external airport advertising, large-format vertical Skytouch LED screens will be introduced. These displays are designed for durability and safety while offering high visual impact and energy efficiency. Additionally, advertising platforms across QAIA will undergo a comprehensive modernization, including the installation of larger digital screens and creative solutions in high-traffic areas to both enhance the passenger experience and boost ad revenue by creating more engaging brand environments.

Commenting on the agreement, AIG CEO Nicolas Deviller said: “We believe that every aspect of the airport experience visual, operational, and emotional reflects our brand promise: ‘As if you were home.’”

“As the first point of contact for millions arriving in Jordan, Queen Alia International Airport plays a vital role in shaping first impressions. Through our collaboration with Extime JCDecaux Airport, we aim to deliver a world-class visual environment that blends innovation, sustainability, and impactful brand storytelling,” he added.

“These improvements are designed not only to add value for advertisers but also to enrich the passenger journey through the airport, making it more engaging, welcoming, and aligned with international standards expected of Jordan’s primary air gateway,” Deviller said.

Extime JCDecaux Airport Managing Director Isabelle Fourmentin expressed her enthusiasm for the partnership, saying, “We are thrilled to begin this new chapter of advertising activity at Queen Alia International Airport. I would like to extend my sincere thanks to our partner, Airport International Group, for their trust and support. Our strategy focuses on developing an environmentally friendly advertising platform powered by high-performance, innovative media solutions aimed at elevating both brand engagement and the traveler experience.”

Extime JCDecaux Airport will draw upon the global expertise of JCDecaux, which holds advertising concessions in 157 airports worldwide, including Los Angeles International, London Heathrow, Paris Charles de Gaulle, Dubai International, Shanghai Hongqiao, and Singapore Changi, among other leading international hubs.

//Petra// AF
26/05/2025 20:38:43