Communication
Strategy for NCSI Launched

Muscat,
9 Dec 2025 (ONA) — The National Centre for Statistics and Information (NCSI)
launched its Communication Strategy for the period (2026–2030).

This
launch is part of the NCSI direction toward developing a more integrated and
effective institutional communication system, contributing to raising the
efficiency and uniformity of communication messages, and expanding reach and
interaction with various community segments.

Dr.
Khalifa Abdullah Al Barwani, CEO of the National Centre for Statistics and
Information, said that the launch of the strategy reflects the Centre’s
commitment to developing a more effective and flexible institutional
communication system that enhances the value of statistical data within the
community and solidifies the Centre’s position as a trusted national source of
information.

He
noted that the strategy focuses on enhancing consistency in messages, raising
the efficiency of communication channels and tools, and activating a
communication system based on partnership and integration with various
entities, ensuring data is delivered simply and transparently, respecting the
needs of beneficiaries, and supporting decision-makers, researchers, students,
media, and the public.

He
explained that the strategy is built upon clear strategic objectives, most
notably: enhancing community awareness on the importance of statistical data
and its role in development; increasing the level of benefit from the Centre’s
digital platforms and outputs in the educational and research process; developing
the Centre’s communication identity and highlighting its roles and achievements
in the media; promoting a culture of transparency and reliability by presenting
data in simplified and easy-to-understand ways; and expanding partnerships and
building a sustainable, interactive relationship with the public based on
listening and communication, as well as strengthening internal communication
channels to establish a multi-directional communication culture within the
institution.

He
elaborated that the strategy includes a gradual implementation program
featuring short, medium, and long-term initiatives aimed at content
development, improving user experience, and expanding communication impact.
This includes introductory campaigns about the Centre’s website, products, and
services; producing visual awareness content that promotes statistical literacy
and raises awareness of data use; along with qualitative initiatives such as establishing
a digital media studio to support professional media production, and programs
aimed at entrenching statistical and data concepts among community groups. It
also includes future projects for producing documentary materials and visual
reports that contribute to presenting information in modern and more impactful
ways.

He
indicated that the monitoring and evaluation system within the strategy relies
on performance indicators for each channel and initiative, utilizing digital
measurement and analysis tools to read and improve results, with the issuance
of periodic reports and annual reviews that ensure responsiveness to changes
and support data-driven communication decisions.

This
enhances the approach of continuous improvement and focuses on measuring impact
and the achievement of targeted objectives.

Dr.
Khalifa Abdullah Al Barwani confirmed that the strategy gives special attention
to impact sustainability and risk management, by documenting communication
processes and building institutional knowledge, strengthening partnerships that
support the Centre’s mission, and preparing an emergency communication plan and
an integrated framework for institutional reputation management. This ensures
the Centre’s readiness to deal with various situations and maintains public
trust, reinforcing its status as a national entity concerned with data and
information.

—Ends/AG