Amman, May 18 (Petra) — A new report titled “Online Payment and
E-commerce Challenges” released by Visa in Jordan reveals that
simplifying the digital checkout process while maintaining high
security is essential to accelerating e-commerce adoption and
boosting consumer trust in digital shopping.

The report indicates that approximately 79 percent of consumers in
Jordan purchase groceries and beverages online on a weekly basis.
Additionally, electronic payments are frequently utilized across
sectors such as fashion, accessories, books, and entertainment, with
91 percent of shoppers preferring to complete their purchases via
smartphones.

According to the findings, the steady growth of e-commerce presents
retail merchants and online storefronts with significant
opportunities to optimize the payment experience and elevate customer
satisfaction levels, particularly when addressing the hurdles
consumers face during digital checkouts.

The study notes that 76 percent of shoppers have abandoned online
purchases due to security concerns, difficulties in accessing card
details, or technical errors. Furthermore, 47 percent of respondents
stated that repeatedly re-entering card information is a tedious
process, while more than half indicated they would be more inclined
to shop online if a unified and more streamlined payment option were
available.

Security remains a primary consideration for digital consumers in the
Kingdom, as 85 percent reported avoiding certain websites due to a
lack of trust in the platform’s ability to protect their card
details. Additionally, 39 percent cited security protection as a key
factor when selecting a payment method, whereas 93 percent expressed
greater confidence when utilizing biometric authentication during
transactions.

In response to the demand for seamless payment solutions, the report
highlights that Visa’s “Click to Pay” service delivers a simplified
and secure checkout experience that eliminates the need to create
accounts or repeatedly enter card details, safely storing data within
Visa’s secure systems. Concurrently, the “Visa Payment Passkey”
technology enables passwordless biometric authentication to
accelerate and fortify electronic transactions.

Mario Makary, Visa’s Vice President and General Manager for the
Levant region, stated that the report’s outcomes underscore the vast
opportunities available for retailers and merchants to expand
e-commerce in Jordan by addressing core consumer pain points,
primarily manual data entry and security concerns. He added that
Visa’s innovative solutions, such as Click to Pay and Visa Payment
Passkey, offer frictionless and secure experiences that align with
consumer expectations, reaffirming the company’s commitment to
supporting digital transformation and enhancing trust in Jordan’s
electronic payment ecosystem.

The report, conducted by 4Sight Research and Analytics, was based on
an online survey of 317 active digital shoppers aged between 18 and
55 across the cities of Amman, Zarqa, and Irbid, all of whom had
completed transactions via e-commerce websites or platforms within
the past month.

//Petra// AF