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Sharjah, Aug. 17 (Petra) — Sharjah Media City (Shams) announced
Monday that the third edition of its Shams Arabic Content Award has
seen widespread interest from creators and content producers, with
total entries surpassing 500.
In a statement, Shams noted that the third cycle comes amid rapid
developments in content creation, particularly regarding production
tools, audience engagement styles, and reach, which provide creative
talents with broader opportunities to present their work.
Shams introduced three new award categories this year: Best TV Series
Screenwriter, Best Original Score for a Film or TV Series, and Best
Creative Commercial. These join existing categories covering short
films, AI-generated video, content creation, podcasting, and acting.
Rashid Abdullah Al Obad, Director General of Sharjah Media City, said
the high turnout reflects the growing volume of creative talent
across the Arab world, highlighting the emergence of competitive
works capable of making a strong impact.
//Petra// AF
