Jordan-EU Conference: A Gateway for Sustainable Investment and Regional Growth

AMMAN, Oct. 25 (Petra) – Against the backdrop of complex regional
dynamics and structural realignments in global trade, the upcoming
Jordan-European Investment Conference stands out as a clear vote of
international confidence in the Kingdom’s economic stability.

Scheduled for November 19 under Royal Patronage and featuring the
participation of European Commission President Ursula von der Leyen,
the high-level summit is poised to move bilateral relations beyond
diplomatic alignment into long-term industrial and investment
partnerships.

Organized within the framework of the Jordan-EU Strategic and
Comprehensive Partnership launched in January 2025, the conference
arrives at a critical juncture. Backed by a €3 billion financial and
investment support package spanning 2025–2027, the initiative targets
core growth drivers: renewable energy, clean technologies, the
digital economy, advanced manufacturing, logistics, and major
infrastructure.

Economic leaders across the Kingdom view the summit not merely as a
showcase for foreign direct investment, but as a strategic
endorsement of Jordan’s institutional strength, qualified workforce,
and reliable manufacturing base.

“The conference carries profound economic and strategic significance,
especially given current regional challenges,” said Eng. Fathi
Al-Jaghbeer, President of the Jordan and Amman Chambers of Industry.
“Royal Patronage highlights the depth of Jordan-EU ties and a shared
commitment to elevating economic cooperation to new heights. Jordan
has proven its ability to maintain institutional and financial
stability while continuously upgrading its investment ecosystem.”

Al-Jaghbeer noted that the Kingdom’s extensive network of trade
agreements allows locally manufactured goods to access vast regional
and global markets, positioning Jordan as a resilient hub for
international businesses seeking reliable supply chains.

The domestic manufacturing sector–contributing 24 percent to real
GDP, employing approximately 271,000 workers, and generating nearly
JOD 9 billion in exports to over 150 global markets last year–stands
ready to capitalize on European cooperation.

Trade momentum between Jordan and the EU has already demonstrated
notable gains. Jordanian national exports to the EU rose by 21
percent during the first seven months of this year, reaching JOD 367
million compared to JOD 304 million in the corresponding period last
year.

“While this growth is promising, it represents only a fraction of
potential trade with one of the world’s largest consumer markets,”
Al-Jaghbeer emphasized. He noted that global supply chain
realignments create prime opportunities for Jordan to act as a
regional manufacturing and export base in pharmaceuticals, food
processing, chemicals, fertilizers, engineering, packaging, and green
technology.

To foster direct business linkages, the Jordan Chamber of Industry
will host a specialized panel titled “Industry: Stories Worth Telling
and Partnerships Worth Building,” gathering European investors,
importers, and local industrial representatives to explore joint
manufacturing, technology transfer, and value-chain integration.

For the European business community, Jordan’s value proposition
extends beyond its domestic market size to its role as a stable
bridge to the broader region.

Eng. Mohammad Al-Samadi, President of the European Chamber of
Commerce in Jordan, outlined three interconnected levels of
international confidence driving the summit: trust in Jordan’s
balanced foreign policy, confidence in its commercial opportunities,
and interest in utilizing the Kingdom to link European economic
interests to regional markets.

“Jordan offers European companies a platform to combine advanced
European technology with local skilled labor and strategic geographic
access,” Al-Samadi stated. “Our role at the European Chamber is to
connect business communities directly, assist investors in
identifying local partners, and turn preliminary discussions into
concrete operational projects.”

With the Jordanian government set to highlight over 40 major
investment opportunities valued in excess of $15 billion, economic
analysts stress that private-sector collaboration will be vital to
maximizing local value addition.

Economist Ali Murad underscored that European institutions view
Jordan’s stability as an anchor for long-term regional commitments.
“The government has put forward strategic projects across key
infrastructure and industrial domains. The task for the local private
sector is to forge joint ventures that transfer technical expertise,
expand domestic supply networks, and deliver tangible jobs and income
growth for Jordanian citizens,” Murad stated.

Reiterating this vision, Ayman Al-Alawneh, Chairman of the Jordanian
Businessmen Association, emphasized that the EU’s €3 billion support
framework for 2025–2027 reinforces national resilience in vital areas
such as water management, renewable energy, transport, and digital
infrastructure.

“Translating these opportunities into active projects requires
structured follow-up, activated joint business councils, and direct
integration of local small and medium-sized enterprises into
international production chains,” Al-Alawneh added.

As preparations finalize for the November 19 gathering in Amman, the
Jordan-European Investment Conference promises to mark a decisive
transition toward sustainable, production-led growth.

//Petra// AA