Amman, Sep. 8 (Petra) – The Information and Communications Technology Association of Jordan (int@j) on Monday launched a new corporate identity to mark its 25th anniversary.

In a statement, the association noted that the updated identity goes beyond visual elements and a redesigned logo, representing a renewed vision that reflects the sector’s future aspirations and the digital economy at large. It underscored its continued role since its establishment in 2000 under the Royal Reach Initiative, serving as an umbrella body for ICT and technology-based companies.

Eid Sweis, Chairperson of Int@j’s Board of Directors, said the collaboration with Sadasi, which developed the project, sought to create an identity that reflects both the present and future, providing the association with a stronger tool to communicate with local, regional, and international partners.

For his part, Muhannad Nsour, Managing Partner at Sadasi, stated that the project represents an opportunity to redefine how private sector companies within the digital economy express their identity on both local and global levels.

//Petra// AJ
08/09/2025 13:43:53