Amman, Jan. 27 (Petra) — The Jordan Tourism Board (JTB) concluded its participation in FITUR 2025, held in Madrid, Spain, from January 22 to 26. The event marked a significant opportunity to highlight Jordan’s tourism offerings to a global audience, particularly in the Spanish market.

The Jordanian pavilion hosted representatives from 20 local tourism offices, hotels, Royal Jordanian Airlines, and the Petra Development and Tourism Region Authority.

According to a statement by the JTB on Monday, the board organized several activities alongside the exhibition. These included a press conference attended by over 35 Spanish journalists and 62 meetings with key representatives from Spanish travel agencies, airlines, and media outlets.

The press conference emphasized the importance of strengthening tourism relations between Jordan and Spain. Speakers highlighted Jordan’s cultural and tourism milestones, aiming to boost bilateral cooperation in the sector.

During the exhibition, a twinning agreement was signed between Jordan’s “Egeria” trail and Spain’s “Camino de Santiago” route. The agreement, signed at the Galicia pavilion, seeks to enhance Christian and cultural tourism between the two countries. The Minister of Tourism for Galicia described the collaboration as a milestone for both regions.

Abdul Razzaq Arabiyat, Director General of the JTB, said the agreement reinforces Jordan’s position as a destination for Spanish travelers seeking religious and cultural experiences.

He noted that Jordan’s “Dawn of Christianity” initiative, launched in conjunction with the Vatican Jubilee, complements the Egeria trail, offering Spanish tourists an opportunity to explore Jordan’s Christian and historical landmarks.

Arabiyat underlined the growing importance of the Spanish market to Jordan’s tourism sector, with increasing numbers of Spanish visitors drawn to the country’s diverse offerings, including cultural heritage, natural landscapes, and local cuisine. He also emphasized the role of sustainable tourism in supporting rural communities and promoting local food.

Fares Breizat, Chairman of the Petra Development and Tourism Region Authority, highlighted Petra’s historical significance and unique blend of Nabataean, Hellenistic, Islamic, and Christian influences. He underscored the city’s role as a key attraction for international tourists.

The event also underscored Jordan’s commitment to sustainable tourism development and its dedication to strengthening ties with the Spanish market. The JTB’s participation featured food-tasting experiences at the pavilion, drawing significant interest and showcasing Jordanian cuisine to international visitors.

FITUR is considered one of the world’s leading tourism exhibitions, serving as a global platform for promoting destinations and exploring industry trends. The JTB described Jordan’s participation as a strategic effort to position the country as a leading destination for European markets, particularly Spain.

//Petra// RZ
27/01/2025 11:42:13