Amman, Feb. 3 (Petra) – The annual report for 2024 under the Economic Modernization Vision’s executive program highlighted key achievements in Jordan’s tourism sector, positioning the Kingdom as a global destination.
The report detailed progress in various initiatives, including efforts to stimulate charter and low-cost flights, develop tourism experiences, and enhance promotional campaigns. The number of international visitors reached 6.1 million, generating JD 5.1 million in tourism revenue. Employment in the sector totaled 56,000, while 182,000 passengers arrived on low-cost airlines, and 163 passengers used charter flights. Sales of the Jordan Pass reached 99,100 tickets.
Key infrastructure improvements included equipping the Amman Citadel and Jordan Museum to accommodate people with disabilities and restoring multiple archaeological sites such as Shobak Castle, the Byzantine Church in Aqaba, and the Jerash archaeological wall. The report also noted the launch of an electronic ticketing system across tourist sites.
Investment in tourism connectivity saw new flight routes established from Madrid, Paris, Brussels, Krakow, and Milan for winter 2024/2025, with additional routes from London, Budapest, and Abu Dhabi. Plans for summer 2025 include the resumption of flights from Rome, Vienna, and Milan, alongside potential new routes from Poland.
The “Our Jordan is Paradise” program organized 10,000 domestic trips with over 311,000 participants, while the Ajloun cable car attracted 360,000 visitors. The government also initiated a medical tourism strategy, enhanced Christian pilgrimage routes, and expanded adventure tourism experiences, including the Jordan Trail and heritage village trails in Tafilah and Ajloun.
Legislative efforts advanced with amendments to tourism-related laws and regulations, while investments were promoted through the development of the Al-Suwan and Dead Sea areas. Additionally, 1,100 trainees were equipped with tourism sector skills, and small business opportunities were created through initiatives such as the Nabataean Cultural Village in Petra.
Marketing efforts saw 146 promotional campaigns across 42 countries, leveraging digital platforms and international tourism exhibitions. Jordan also signed global agreements to strengthen its status as a world-class tourist destination.
//Petra// AO
03/02/2025 13:59:11
