Amman, July 5 (Petra) -King Abdullah II Centre for Excellence (KACE)
and the Jordan Hotels Association (JHA) on Sunday signed a memorandum
of understanding (MoU) to drive innovation, competitiveness, and
institutional excellence across Jordan’s hospitality industry.

Both organizations will run hotel maturity assessments, training
programs, and workshops on excellence standards under this
partnership.

The MoU also encourages hospitality businesses to compete for the
King Abdullah II Award for Excellence and features plans for joint
industry conferences and events.

Wedad Qteishat, KACE Executive Director, and Hussein Hilalat, JHA
Chairman, signed the agreement.

Addressing the signing ceremony, Qteishat noted the agreement helps
KACE spread the best international practices across key sectors,
adding that a strong hospitality industry drives the Kingdom’s
economy and boosts its global tourism appeal.

Hilalat said the agreement will improve hotel performance, raise
service standards, and boost competitiveness through targeted
assessments, training, and institutional development.

In turn, Hani Dabbas, JHA Deputy Chairman, described the partnership
as a “strategic” move to embed excellence throughout the sector.

Dabbas noted the step will push hotels boost operational
performance, guest experiences, staff capabilities, and
sustainability.

“A more agile and innovative hospitality sector is essential to match
global tourism trends,” according to Dabbas.

He said investing in excellence directly strengthens Jordan’s tourism
reputation, global competitiveness, and the goals of its Economic
Modernization Vision (EMV).

//Petra// HA