Oman
Perfume Show Begins in Muscat

Muscat,
22 Jan 2026 (ONA) — The sixth edition of the Oman Perfume Show commenced
today. Organized by Oman Convention and Exhibition Centre (OCEC), the event
features more than 200 exhibitors from local, regional, and international
markets.

The
show reflects the rapid growth of the perfume industry in the Sultanate of Oman
and strengthens its position as a premier destination for high-end aromatic
products.

The
opening ceremony was held under the auspices of HH Dr. Basma Fakhri Al Said.

The
exhibition marked the launch of its new visual identity, a step intended to
reinforce its brand as a distinctly Omani event. The updated identity is
inspired by the essence of Oman’s deep-rooted aromatic heritage, particularly
in the production of frankincense and natural aromatic materials, embodying Oman’s
historical status as a cradle of the art of perfumery. The identity celebrates
Oman’s historical role in the trade of frankincense, resins, and Al Jabal Al
Akhdar roses, as well as the ancient aromatic trade routes that influenced the
global world of perfumes.

Fouad
Al Balushi, General Manager of Sales at Oman Convention and Exhibition Centre,
emphasized that the launch of the new identity is part of a strategic direction
to build an integrated brand for the exhibition following its successes in
recent years. He noted that the identity reflects Oman’s cultural and natural
competitive advantages and captures the essence of the aromatic plants found
throughout the country. He added that this branding will enhance the
exhibition’s regional and international presence, solidifying its position on
the map of specialized aromatic trade fairs.

He
further stated that the show represents a model of the role the OCEC undertakes
in creating specialized exhibitions rather than merely hosting them. He pointed
out that the centre is working on developing sustainable commercial platforms
that allow exhibitors to access new markets, build long-term business
relationships, and achieve direct and indirect economic value.

Al
Balushi explained that Oman Perfume Show contributes to enriching the local
market by attracting international brands, enhancing the competitiveness of
national products, and opening new horizons for entrepreneurs and Small and
Medium Enterprises (SMEs) to enter the value chains of the luxury goods sector.

The
exhibition features an elite group of the region’s most famous perfume houses,
alongside leading international brands and specialized experts, providing a
platform that combines traditional experiences with modern innovations in the
perfume industry.

The
event offers visitors an integrated experience, allowing them to explore
exclusive launches and distinguished fragrances. Accompanying activities
include musical performances, interactive sessions with perfumers, and coffee
corners, creating an atmosphere that blends authenticity with modernity and
enhances public engagement.

The
organization of the exhibition comes at a time when the aromatic and luxury
goods sector in the Sultanate of Oman is experiencing growing activity, driven
by high demand for premium experiences and the expansion of international
brands in the local market. This has bolstered the exhibition’s status as a
specialized marketing and investment platform.

Furthermore,
the exhibition contributes to stimulating business and shopping tourism in Oman
by attracting delegations and visitors from regional and international markets.
This leads to increased hotel occupancy rates and revitalizes activity in the
service, restaurant, and hospitality sectors, reflecting positively on the
economic returns associated with the event.

—Ends/AG