Oman to Participate in IMEX
Frankfurt 2025 on Tuesday

Muscat, 18 May (ONA) —— The
Sultanate of Oman will participate this Tuesday in IMEX Frankfurt 2025, one of
the world’s leading specialized exhibitions for the incentive travel and
conferences sector. The 3-day event will be held in Frankfurt, Germany.

Through this participation,
Oman aims to promote its diverse tourism offerings and boost its position as a
premier destination for incentive travel, conferences, and exhibitions.

This participation aligns
with the Ministry of Heritage and Tourism’s strategy to attract business
tourism and international events, as well as to enhance the tourism sector’s
contribution to GDP. The meetings, incentives, conferences, and exhibitions
market is a key pillar supporting this direction.

Oman’s pavilion at the expo
will feature 17 tourism companies, institutions, and hotel establishments
representing the country’s tourism sector. These include tour operators, event
and conference organizers, and Oman Convention and Exhibition Centre.

Khalid Waleed Al Zadjali,
Director of the Oman Convention Bureau at the Ministry of Heritage and Tourism,
emphasized the importance of participating in this exhibition, which serves as
a key opportunity to connect with leading global business tourism and event
organizers. He noted that Oman will showcase its advanced capabilities in
hosting international conferences, exhibitions, and meetings.

He added that the
participation will focus on building strategic partnerships with industry
leaders* and exploring new opportunities to attract high-profile events,
further enhancing Oman’s regional and global standing.

—— Ends/AH