Amman, June 10 (Petra) — Jordan Tourism Board (JTB) launched a
global campaign, titled “Jordan: Unrivaled,” as part of a marketing
strategy, aimed at strengthening the Kingdom’s position as a
“leading” tourism destination ahead of the national football team’s
historic debut at the 2026 FIFA World Cup.

According to a JTB statement issued on Wednesday, the campaign links
Jordan’s sporting achievement with promotion of the country’s tourism
sector, highlighting “unique” travel experiences and attractions
across the Kingdom.

The initiative relies on innovative digital content across social
media platforms and partnerships with international influencers and
content creators to showcase Jordan’s tourism assets, led by the
ancient city of Petra, while expanding the country’s presence in
global digital conversations and attracting new visitor segments.

The campaign will also feature a series of public and media events,
accompanying the national team’s World Cup participation, including
the “Nashama Parade” in host cities and establishment of “Jordan
House” in Dallas and San Jose in the United States.

The board said the initiatives are designed to promote Jordanian
culture and identity and leverage the global tournament to boost the
Kingdom’s international visibility and reinforce its image as a
distinguished tourist destination.

//Petra// NQ