Amman, June 10 (Petra) — The Arab World Freight Alliance (AWFA), a
digital platform connecting freight forwarders and customs clearance
firms across the region, was launched in Amman on Wednesday to
support greater coordination in Arab logistics and improve supply
chain performance.

The platform brings together shipping, land, sea, and air freight
operators within a single network aimed at facilitating cargo
movement, improving coordination between stakeholders, and reducing
reliance on external intermediaries.

Founded by Jordanian businessman Odeh Ramahi, AWFA includes 100
shipping companies from 22 Arab countries to pool regional expertise
and enhance cooperation within the logistics and transport sector.

Ramahi said the platform, established in 2025, is designed to enable
structured collaboration among freight forwarders and ensure smoother
movement of goods through verified partners, while improving
communication between Arab markets.

He added that the initiative supports Jordan’s role as a regional
transit hub, given its strategic location linking the Arabian Gulf
with Syria, Lebanon, and Iraq, as well as access to European and
Turkish markets.

He added that the logistics sector remains a key contributor to
economic activity and regional trade flows.

Ramahi said the platform is aligned with Jordan’s economic
modernization priorities, particularly efforts to improve supply
chain resilience and capitalize on the Kingdom’s location to expand
its role as a logistics gateway.

He added that AWFA is expected to boost transit activity through
Jordan, reinforce the role of the Port of Aqaba and logistics
centers, and improve efficiency in customs procedures and multimodal
transport.

The platform will also enable faster coordination between members,
support urgent shipment handling, and provide alternative routing
options during disruptions or crises affecting trade routes.

Ramahi pointed to previous instances of coordination among members,
including efforts during the closure of the Strait of Hormuz, when
companies worked together to clear stranded shipments at Jebel Ali
Port through shared procedures and logistical support.

He said AWFA will expand its network across Arab markets to compete
with global logistics alliances, with its headquarters located in
Jordan.

According to sector data, the Arab shipping and logistics industry
includes more than 30,000 companies and generates around five million
direct and indirect jobs.

//Petra// AJ