Amman, June 14 (Petra) — The Jordan Industrial Estates Company
(JIEC) announced plans to soon launch its Strategic Transformation
Vision, centered on transitioning from a traditional real estate
developer into a developer of integrated ecosystems encompassing
industrial development, tourism, and logistics services.

According to a company statement issued on Sunday, the vision was
discussed during three days of joint meetings between the company’s
Board of Directors and executive management. The initiative is being
described as the first step of its kind toward modernization and
institutional transformation aimed at strengthening the position of
Jordan’s industrial estates at the local, regional, and international
levels.

The meetings, attended by the board chairman, board members,
executive management, and specialists in strategic and administrative
development, reviewed the company’s five-year strategy,
implementation timetable, key performance indicators, risk management
framework, and anticipated challenges.

Participants also discussed the company’s promotional strategy,
focusing on enhancing the marketing of investment opportunities,
accelerating digital transformation, and strengthening its digital
presence across local, regional, and international platforms.

The transformation vision comes amid continued growth across Jordan’s
industrial estates network, which now comprises nine industrial
cities hosting around 1,000 industrial companies with investments
exceeding JD3.5 billion and providing nearly 65,000 jobs.

Chairman Obaid Yassin said the planned transformation will pave the
way for a strategic shift toward investment in multiple sectors,
capitalizing on the progress achieved by Jordan’s industrial cities.
He noted that the move aims to generate sustainable returns, preserve
and strengthen company resources, and increase capital expenditure on
existing projects to enhance services provided to investors.

For his part, Director General Oday Obeidat said the transformation
would promote a modern, comprehensive model for managing industrial
cities and enable the company to oversee strategic sectors and invest
in promising fields that meet the needs of a broad investor base in
line with international best practices and Jordan’s economic
modernization vision.

He added that the executive management had presented the board with
key implementation plans, including investment in human capital,
development of specialized competencies, and adoption of leading
international practices, all aimed at reinforcing the role of
Jordan’s industrial estates as a key pillar of the national economy.

//Petra// AF