Media Outlets Told to Verify Health Claims in Advertisements

Amman, June 24 (Petra) – The Jordan Media Commission on Wednesday
instructed print and electronic publications, radio and television
broadcasters, and accredited foreign media organizations in Jordan
not to publish advertisements containing nutritional or health claims
without prior approval from the Jordan Food and Drug Administration
(JFDA).

The directive, based on a JFDA letter, covers claims such as “under
medical or pharmaceutical supervision” and products advertised as
burning or reducing body fat.

Media outlets must verify that advertised products have received the
JFDA’s approval for licensing and advertising purposes before
publishing such material.

The JFDA said the measure aims to protect the health and safety of
citizens and residents in Jordan.

//Petra// AO