Amman, Aug. 18 (Petra)–The EuroCham Jordan and the German-Arab
Chamber of Industry and Commerce (AHK) on Tuesday signed a memorandum
of understanding (MoU) to strengthen economic, trade and investment
cooperation between Jordan and the European Union, with a particular
focus on Germany, and to establish direct channels between business
communities.

The MoU was signed by EuroCham Jordan Chairman Mohammad Sumadi, while
AHK was represented by CEO Maren Diale-Schellschmidt and Regional
Manager for Jordan and Lebanon Muhannad Salah Eldin.

The agreement seeks to establish practical cooperation between the
two sides by connecting Jordanian companies with European and German
companies and institutions, supporting trade and investment
opportunities, facilitating market access and developing new areas of
cooperation between Jordan’s private sector and its European
counterparts.

Cooperation will cover the exchange of economic, trade and regulatory
information, business-to-business (B2B) meetings, trade missions and
delegations, as well as participation in conferences, exhibitions and
business forums. It will also include mutual promotion of economic
initiatives and events.

The two sides will also cooperate in supporting companies seeking to
enter new markets, identify trade and investment partners and
understand business requirements and practices. Capacity building and
knowledge exchange will cover European trade instruments, rules of
origin and access to EU markets.

Under the MoU, each side will appoint focal points to follow up on
joint activities. The scope, timetable and outcomes of each activity
will be agreed separately, allowing the two sides to develop
practical projects and initiatives according to their needs.

Sumadi said the MoU was part of the chamber’s efforts to strengthen
direct links between Jordanian businesses and European business
networks and provide Jordanian companies with opportunities in trade,
investment, and industrial and technological partnerships.

He said Germany is an important economic and industrial partner for
Jordan within the European Union, adding that cooperation with AHK
would help Jordanian companies establish contact with German
companies and institutions, organize trade missions and business
meetings, attract investment and access the German and European
markets.

Sumadi said the next phase would focus on specific programs covering
business connections, trade missions, sector-related events,
investment opportunities and links between Jordanian companies and
relevant European and German institutions.

EuroCham Jordan, established last year, works to strengthen economic,
trade and investment relations between Jordan and EU countries
through cooperation with European business organizations and chambers
of commerce.

The German-Arab Chamber of Industry and Commerce was established in
1976 to promote economic cooperation between Germany and Arab
countries.

//Petra//WH