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Tunis, Sept. 23 (Petra) – Jordanian Association for Tourism Media
President Awni Dawood participated on Wednesday in a panel discussion
titled “Tourism Media: From Reporting Events to Creating the
Destination,” held in Hammamet, Tunisia, as part of the 26th Arab
Radio and TV Festival.
Dawood stated the “vital” role of the citizen journalist in marketing
tourist destinations, noting that 78 percent of travelers research
cities on digital platforms and social media before traveling.
He called for closer collaboration between official institutions,
media organizations, and everyday citizens to transform industry
challenges into opportunities while delivering accurate, reliable
information.
He urged Arab nations to cross-promote each other’s tourist
destinations to boost regional travel.
//Petra// HA
