Otech,
Publicis Sapient Explore Collaboration to Accelerate Enterprise AI Adoption

Muscat,
22 Oct 2026 (ONA) — Otech, the technology arm of Omantel, has signed a
Memorandum of Understanding (MoU) with Publicis Sapient, a global technology
company that provides enterprise AI platforms and services, to explore
strategic collaboration aimed at accelerating enterprise AI adoption and
technology transformation across Oman, the Middle East and Africa.

The
proposed collaboration would combine Otech’s regional technology capabilities
with Publicis Sapient’s enterprise AI platforms and global industry expertise
to help organisations modernise their technology, improve operational
efficiency and transform customer experiences.

Otech
brings capabilities spanning cloud computing, infrastructure, cybersecurity,
enterprise platforms, smart city solutions and managed services. Publicis
Sapient contributes its enterprise AI platforms, sector expertise and
experience in delivering complex technology transformation programmes.

Together,
the companies intend to explore opportunities to help enterprises modernise
legacy systems, adopt and scale AI solutions, and move from initial
experimentation to practical implementation that delivers measurable business
outcomes. The proposed collaboration would connect local market knowledge with
global expertise to help organisations improve how they operate and serve their
customers.

Potential
areas of cooperation include solution design, innovation workshops, joint
market initiatives and client engagement, alongside the identification and
pursuit of strategic opportunities in priority sectors.

Eng.
Maqbool Salim Al Wahaibi, Chief Executive Officer of Otech, said: “At Otech, we
seek to build partnerships that connect our technology capabilities and understanding
of enterprise needs with specialist global expertise, helping our clients put
emerging technologies to practical use. Through the proposed collaboration with
Publicis Sapient, we aim to explore solutions that enable organisations to
modernise their systems and apply AI to improve performance and service
delivery, supporting the growth of the digital economy and the objectives of
Oman Vision 2040.”

Bassel
Kakish, Chief Executive Officer, Publicis Groupe Middle East & Türkiye,
said that the memorandum reflects the ambition of both companies to contribute
to the digital economy in Oman, as well as to boost technological innovation
and to help companies in adopting emerging technologies to support sustainable
growth.

—Ends/AG