Signed by ADA Managing Director El Mahdi Arrifi and UNDP Deputy Resident Representative Noëlla Richard at a ceremony presided over by Minister of Agriculture, Fisheries, Rural Development and Water and Forests, Mohamed Sadiki, on the sidelines of the 16th Morocco International Agricultural Fair (SIAM), this memorandum of understanding is fully in line with the ambitious objectives of the “Generation Green 2020 – 2030” strategy, which aims to create a new generation of young entrepreneurs in the agricultural sector, and to build a more resilient and eco-efficient agriculture.

It is also in line with the UNDP’s commitments to the Sustainable Development Goals (SDGs) linked to the creation of decent jobs, economic growth and the fight against climate change.

Speaking on the occasion, Arrifi noted that the partnership aims to stimulate and support entrepreneurship in rural areas, particularly among young people and women, in the field of sustainable agriculture.

For her part, Richard said she was proud to partner with ADA to promote innovative, sustainable, resilient and inclusive youth entrepreneurship, in the context of efforts already undertaken by the Kingdom in favor of its green transition and its transition to a new development model, in line with the Paris Agreement and the SDGs.