Amman, February 5 (Petra) – The Crown Prince Foundation (CPF) and DNA Stores, a subsidiary of the Arab Raya Company for Technology and Communications (ARCO), signed an agreement on Wednesday to advance entrepreneurship in Jordan’s innovative products sector.
The three-year agreement, signed by CPF CEO Tamam Mango and ARCO Managing Partner Yazan Haj Hassan, aims to connect young entrepreneurs with local and regional market channels through DNA Lifestyle stores, which operate in Jordan, Saudi Arabia, and Iraq, in addition to online platforms.
Under the agreement, entrepreneurs participating in CPF programs particularly the “Maker Space” initiative will gain access to broader regional markets, provided their products meet specific standards and market demands. The initiative also seeks to enhance their commercial vision and marketing skills.
DNA Lifestyle stores will offer selected entrepreneurs analytical data on their products’ commercial performance, consumer engagement, and market trends, helping them align their products with consumer needs and strengthen their competitiveness.
Mango highlighted the importance of the partnership, emphasizing its role in integrating Jordanian youth into the local and regional market network to expand their economic participation. She noted that the collaboration aligns with CPF’s broader mission to equip young people with the skills and opportunities needed to succeed.
Haj Hassan underscored DNA Lifestyle’s commitment to fostering innovation and entrepreneurship in Jordan. He stressed that the partnership would create new opportunities for startups, enabling them to expand into regional markets through DNA Lifestyle’s retail ecosystem.
Launched in 2015, the Crown Prince Foundation embodies the vision of His Highness Prince Al Hussein bin Abdullah II and his dedication to empowering young people. The Foundation operates across 27 sites in Jordan, benefiting more than 2.2 million young men and women annually through initiatives spanning economic participation, leadership, and sustainable community development.
DNA Lifestyle stores serve as a platform for launching innovative products and provide a diverse retail selection, including smart devices, technology, audio and photography equipment, video games, books, art supplies, fashion, and event tickets.
//Petra// AJ
05/02/2025 14:29:38
