Amman, July 24 (Petra)– Chairperson of the Jordan and Amman Chambers
of Commerce, Senator Khalil Al-Haj Tawfiq, said His Majesty King
Abdullah II’s participation in the Jordanian-British Business Forum
and his meeting with executives from leading British companies gave
Jordan’s economic presence in London an exceptional boost,
reinforcing the confidence of the British business community in the
Kingdom’s investment potential.

Al-Haj Tawfiq, who took part in the forum and the high-level
meetings, said His Majesty’s presence sent a clear message that
strengthening Jordan’s economy, empowering the private sector,
attracting high-quality investments, expanding exports, and building
international partnerships remain national priorities receiving the
King’s direct attention and support.

In a statement issued on Friday, he said King Abdullah II continues
to lead Jordan’s economic diplomacy, opening important channels for
the private sector to engage with investors, policymakers, and
business leaders worldwide. These efforts help showcase Jordan’s
economic strengths and the investment opportunities the Kingdom
offers to international companies.

He noted that the business forum and accompanying meetings provided
an opportunity for direct and practical dialogue with the British
business community, allowing the Jordanian delegation to present
investment and trade opportunities, highlight the competitiveness of
Jordanian companies, and explore prospects for joint ventures and
partnerships between the private sectors of both countries.

Al-Haj Tawfiq said discussions held during the visit reflected
genuine interest among British companies in gaining a deeper
understanding of the Jordanian market and exploring cooperation
across a range of sectors. He stressed that Jordan should be viewed
not only as a domestic market but also as a reliable regional hub for
production, exports, and access to wider international markets.

He highlighted Jordan’s competitive advantages, including its
security and stability, strategic location, skilled workforce, strong
industrial base, modern infrastructure and logistics services, as
well as its network of free trade agreements linking the Kingdom to
numerous regional and global markets.

According to Al-Haj Tawfiq, the British market offers significant
opportunities for Jordanian products and services, with considerable
potential to expand exports and strengthen cooperation in trade,
services, technology, the digital economy, energy, healthcare,
education, tourism, and value-added industries. He also underscored
the importance of benefiting from British expertise in innovation and
business development.

He stressed that the true success of the London meetings should not
be measured by the number of participants or discussions held, but by
the investments, commercial agreements, and joint projects that
emerge in the coming months.

“The King’s presence has opened major opportunities for the private
sector, but the real work begins after the forum,” Al-Haj Tawfiq
said. “Our priority now is to follow up on these opportunities and
transform the strong interest we witnessed into practical
partnerships, increased exports, and investments that create jobs and
generate added value for Jordan’s economy.”

He added that the private sector and its institutions must build on
the King’s efforts by presenting viable investment projects,
maintaining communication with interested British companies, and
ensuring that the relationships established during the forum continue
beyond the event itself.

Al-Haj Tawfiq said the Jordan Chamber of Commerce and the Amman
Chamber of Commerce will closely follow up on the outcomes of the
London meetings, provide businesses with the necessary information
and support, and strengthen direct communication between Jordanian
and British companies to translate the opportunities discussed into
sustainable economic cooperation.

He emphasized that advancing Jordanian-British economic relations
requires a long-term action plan, institutional follow-up, regular
exchange of business delegations, and direct engagement between
companies, adding that the forum should serve as the starting point
for a new phase of bilateral economic cooperation rather than a
one-time event.

Al-Haj Tawfiq also commended the efforts of the Jordanian Embassy in
London, government ministries, and organizing institutions for
ensuring the success of the forum and facilitating meetings with the
British business community, stressing the importance of continued
cooperation between the public and private sectors to capitalize on
the momentum generated by the King’s visit and deliver tangible
economic benefits for both countries.

//Petra// MF