Amman, Aug. 30 (Petra) –Jordan Inbound Tour Operators Association
(JITOA) on Sunday signed a memorandum of understanding (MoU) with
Emirates Airline in Jordan, aimed to deepen cooperation and support
the Kingdom’s tourism promotion efforts in overseas markets.

According to an association statement, JITOA Chairman Nabih Riyal and
Mohammad bin Hafiz and Emirates’ manager for Jordan and the West
Bank, signed the memo. Ahmad Sader, sales manager for Jordan and the
West Bank, attended the ceremony.

The agreement, which covers discounted airfares for association
members on business trips, entails joint efforts to organize
workshops, exhibitions and familiarization trips abroad. It also
draws on Emirates’ network and market presence to support Jordan’s
promotion as a tourist destination.

Under the memo, JITOA members will encourage their overseas agents
and partners to book Emirates flights within tourism packages to
Jordan. Both sides will also develop joint Jordan-UAE tourism
programs, marketed through Emirates’ global network.

The JITOA said the agreement reflects its push to build partnerships
with international carriers and widen channels of cooperation that
support the tourism sector’s reach into global markets.

Cooperation under the memorandum will focus on destinations unserved
by the national carrier, Royal Jordanian, including Japan, the Far
East and Latin America, the JITOA said.

JITOA noted that the arrangement is “complementary” to Royal
Jordanian’s role and gives Jordan’s tourism sector “broader access to
international airline networks.”

As for its significance, the JITOA said the step forms part of a
“wider” effort to strengthen ties with tourism-sector stakeholders
and grow inbound visitor numbers, reinforcing Jordan’s position on
the global tourism map.

//Petra// NQ