Amman, June 18 (Petra) — Technology and business experts say
entrepreneurship has become a central force reshaping the country’s
economy, driving growth, innovation, and job creation as the Kingdom
accelerates its transition toward a digital and knowledge-based
future.

They explained that new business creation is no longer seen simply as
launching startups, but as a broader economic engine that strengthens
entire sectors. By turning ideas into scalable ventures,
entrepreneurship is helping improve productivity, raise
competitiveness, and open new opportunities across industries such as
technology, trade, tourism, agriculture, and services.

Officials and experts also pointed to the growing recognition from
international institutions. During a recent visit to Jordan, World
Bank Managing Director for Operations Anna Bjerde stressed that
entrepreneurship should be treated as a practical pathway to economic
expansion, employment, and long-term prosperity.

Within the local ICT sector, representatives such as Haitham
Al-Rawajbeh highlighted that startups and tech-driven companies are
playing a major role in job creation, particularly in fields like
programming, marketing, operations, logistics, and technical support.
He emphasized that as these companies scale, they absorb more talent
and help integrate young graduates into the labor market.

He also noted that entrepreneurship does more than create jobs, it
introduces new solutions, upgrades services, and pushes traditional
sectors to become more efficient and competitive. However, this
growth depends on building a strong ecosystem that includes funding,
training, mentorship, simplified regulations, and stronger links
between innovators and markets.

Academics echoed this broader impact, with Dr. Reham Zughair from
Luminus Technical University College explaining that entrepreneurship
is reshaping how economies function by turning challenges into
opportunities and creating new business models. She stressed that its
true value lies in sustainable impact, innovation, and building a
resilient economy rather than just employment numbers.

From the private sector, entrepreneur Hussam Hammo of Tamatem Games
pointed to Jordan’s growing success stories in tech, showing how
startups can evolve into regional players that attract investment,
create hundreds of jobs, and export digital products globally. He
said this demonstrates the importance of a supportive environment
that includes financing, accelerators, and modern regulations.

Similarly, entrepreneur Nour Khreis highlighted that
entrepreneurship’s impact extends beyond founders, as it generates
indirect jobs through partnerships, supply chains, and supporting
services. He added that innovation within existing companies, known
as intrapreneurship, is equally important in driving internal
improvement and competitiveness.

The report concluded that strengthening support for small and medium
enterprises, encouraging innovation inside institutions, and aligning
with Jordan’s Economic Modernization Vision are essential steps
toward building a more dynamic and sustainable economy.

//Petra// WH