Amman, June 7 (Petra) — The Jordan Football Association and Google
Gemini have signed a partnership agreement naming Google Gemini the
artificial intelligence sponsor of the national football team, in a
move aimed at enhancing fan engagement and expanding the global
presence of Jordanian football through advanced digital technologies.

Under the agreement, the two sides will launch a series of
initiatives across digital platforms that leverage Google Gemini’s
artificial intelligence capabilities to create interactive fan
experiences, introduce new ways for supporters to engage with
national team players, and develop innovative digital content that
strengthens the connection between fans and the national team.

The initiatives will enable supporters to use Google Gemini tools to
create motivational visuals and produce creative content related to
the national team. The technology will also be used to simplify
sports concepts, analyze match performance, and deliver advanced
interactive experiences for football fans.

Jordan Football Association Secretary General Samar Nassar said the
agreement aligns with the federation’s strategy to expand
high-quality international partnerships and capitalize on emerging
technologies to support Jordanian football and strengthen the
national team’s regional and international profile.

“The partnership with Google Gemini marks an important step in the
federation’s digital transformation journey,” Nassar said. “We aim to
leverage artificial intelligence technologies to enhance the fan
experience, strengthen engagement with supporters, and launch
innovative digital initiatives that keep pace with global
developments in sports.”

She added that Jordanian football is entering a historic phase as
Nashama prepares to compete in the 2026 FIFA World Cup, expressing
hope that the partnership will help share the team’s story and the
passion of Jordanian fans with a global audience while highlighting
Jordan’s national identity through modern digital tools.

For his part, Najib Jarar, Regional Marketing and Product Manager at
Google for the Middle East and North Africa, welcomed the agreement,
describing it as a milestone partnership that brings together
technology and sports to support the Jordanian national team during a
pivotal period in its history.

“We are excited to support the Jordanian national team during this
historic chapter in its journey,” Jarar said. “Through Google Gemini,
we seek to harness the power of artificial intelligence to enhance
the fan experience and celebrate the rich heritage of Jordanian
football while creating deeper connections with fans around the
world.”

Google Gemini is one of Google’s flagship artificial intelligence
platforms, offering a broad range of AI-powered tools and
applications for content creation, digital engagement, data analysis,
and the development of interactive experiences across multiple
platforms.

//Petra// AJ