Amman, June 10 (Petra) – Jordan hosted the International Congress and
Convention Association (ICCA) Middle East Summit 2026, “ICCA Middle
East 2026,” at the Dead Sea.

This key event, specializing in the meetings, incentives,
conferences, and exhibitions sector (MICE), brought together experts
and industry representatives from over 11 countries, reflecting
Jordan’s “growing” prominence on the regional business tourism map.

In a statement Wednesday, Jordan Tourism Board (JTB) stated hosting
the summit presents a “significant” opportunity to showcase Jordan’s
“advanced” infrastructure and tourist assets.

The board added that the summit provides a platform for exchanging
expertise, building partnerships, and reviewing the latest global
trends in the MICE sector, which would enhance efforts to attract
more regional and international events.

On its role, JTB noted it attaches “special” importance to this
sector due to its direct economic impact, noting investment in MICE
tourism contributes to attracting international spending and
promoting exchange of knowledge, partnerships and investments, which
supports economic development and enhances Jordan’s global
competitiveness.

//Petra// AG