AMMAN, Oct. 19 (Petra) – Jordan Exports, in partnership with the
Ministry of Industry, Trade and Supply and economic reform programs,
launched Monday comprehensive market intelligence studies targeting
five high-potential export destinations: Kenya, Tanzania, Uzbekistan,
Indonesia, and Malaysia.

The studies identify a total addressable market volume of
approximately USD 2.5 billion across the five countries, offering
structured pathways for Jordanian manufacturers to expand their
global footprint beyond traditional regional trade corridors.

Speaking at the launch, Secretary-General of the Ministry of
Industry, Trade and Supply Dana Zoubi emphasized that export
promotion serves as a primary pillar under the Economic Modernization
Vision to convert national productive capacity into high-value
economic growth.

Zoubi disclosed that Jordan is finalizing a preferential trade
agreement with Rwanda covering 122 tariff lines. Following
negotiations with Rwanda, Jordan plans to initiate formal
consultations with Kenya early next year to establish a bilateral
trade agreement framework.

Regarding Central and East Asian markets, Zoubi noted that Uzbekistan
represents a strategic hub, with a preferential trade agreement
spanning 150 tariff lines scheduled for signing next month.
Meanwhile, Indonesia and Malaysia present immediate growth
opportunities for Jordan’s halal-certified exports, including dates,
olive oil, and cosmetics.

Board Chairman of Jordan Exports Dr. Maher Matalqa highlighted that
the studies utilized field-based research, direct market visits, and
stakeholder interviews rather than relying solely on desktop
statistical data. The analysis evaluated regulatory requirements,
logistical costs, expected financial returns, and competitive price
positioning.

Matalqa noted that the intelligence reports focus on key industrial
sectors, including pharmaceuticals, furniture, processed food,
engineering equipment, chemicals, and packaging. He called for
public-private synergy to leverage these findings, expand the
national exporter base, and fulfill the objectives of the National
Export Strategy.

//Petra// AA