Amman, June 10 (Petra) – The first Jordanian national pavilion at the
Seoul Food & Hotel (SFH) 2026 exhibition officially opened at the
KINTEX convention center in Goyang, South Korea, on Tuesday evening
to promote domestic food industries across East Asian markets,
according to a Jordan Exporters Association statement released on
Wednesday.

The association organized the pavilion with operational backing from
the Enterprise Export House, featuring several domestic firms
specializing in processed foods, olive oil, dates, sweets, and health
food products. The global trade show runs through Friday, June 12,
2026.

During a tour of the pavilion, Jordanian Ambassador to South Korea
Asal Al-Tal discussed export expansion plans with participating
company representatives and emphasized the utility of broadening
bilateral trade ties. Al-Tal noted that the exhibition serves to
showcase the quality standards of Jordanian food manufacturing to
prospective Asian distributors.

Senator Ahmad Al-Khudari, Chairman of the Jordan Exporters
Association, stated that this debut participation aims to secure
direct export routes and build trade partnerships with commercial
importers in South Korea. He added that the South Korean market
presents growth opportunities for Jordanian agricultural and food
exports, especially following the bilateral Economic and Trade
Cooperation Agreement that entered into force on Tuesday.

Al-Khudari highlighted that East Asian markets show consistent demand
for high-quality food imports, allowing Jordanian enterprises to
diversify their international consumer bases. He commended the
ongoing coordination between the association and the Enterprise
Export House to provide technical and promotional support for local
industrial firms seeking global market access.

Halim Abu Rahmeh, Director General of the Jordan Exporters
Association, stated that the Seoul exhibition represents a strategic
entry point into East Asian networks due to the high purchasing power
of the South Korean consumer base. He added that the pavilion enables
local exporters to hold direct business matches with procurement
managers from major retail chains and wholesale distribution
networks.

The Seoul Food & Hotel exhibition is among the prominent food and
beverage trade exhibitions in Asia, historically drawing over 45,000
trade visitors and 1,600 exhibiting corporations from 45 countries.

//Petra//AA