Amman, June 3 (Petra) — Former Prime Minister and President of the
Tourism Economy Association, Omar Razzaz, said Jordan’s tourism
sector has achieved a qualitative leap and enhanced its ability to
confront challenges and maintain competitiveness through effective
partnerships and close cooperation between the government, the
private sector and other relevant institutions, despite difficult and
exceptional regional circumstances.

Razzaz made the remarks during a session titled “Reshaping Inbound
Tourism in Light of Recent Developments,” organized on Wednesday by
the Jordan Inbound Tourism Operators Association. The event was
attended by a number of ministers, members of parliament and the
Senate, as well as leading representatives of the tourism and
economic sectors, association members and tourism stakeholders.

He stressed the importance of continuing efforts to diversify target
tourism markets and avoid reliance on any single market. He also
called for the development and promotion of a wider range of tourism
products, particularly medical and religious tourism, to attract new
visitor segments and support the sector’s sustainable growth.

For his part, Chairman of the Jordan Inbound Tour Operators
Association, Nabih Real, underscored the importance of strengthening
dialogue and cooperation among all stakeholders in the tourism sector
amid the challenges and changes affecting the industry at both the
regional and international levels.

The association’s Executive Director, Lama Al-Mahadin, presented an
overview of the organization’s key achievements over recent years, as
well as its future plans aimed at boosting inbound tourism to Jordan
and opening new tourism markets.

The session examined the main challenges and opportunities facing
Jordan’s tourism sector and explored ways to enhance the Kingdom’s
competitiveness and attract more visitors in the coming period.

Participants also discussed sector-related issues and responded to
questions from attendees, creating an interactive and productive
exchange.

Participants emphasized the importance of intensifying cooperation
between the public and private sectors, developing Jordan’s tourism
offering, and restoring the Kingdom’s position on the global tourism
map.

//Petra// AF