Amman, Oct. 25 (Petra) — Kenya offers promising opportunities for
Jordanian fertilizer and chemical exports, with the country relying
almost entirely on imported mineral fertilizers, valued at $376
million in 2024, according to a study prepared by the Jordan Exports
in cooperation with the Ministry of Industry, Trade and Supply.

The study showed that Kenya’s merchandise imports reached $20.2
billion in 2024, up 9% from 2023, while domestic production of
mineral fertilizers has been suspended since 2018. It identified
phosphate, compound and specialty fertilizers, along with industrial
chemicals, as key export opportunities for Jordanian companies.

Kenya’s imports of diammonium phosphate reached $81.8 million in
2024, while imports of compound fertilizers totaled approximately
$54.1 million.

Imports of monoammonium phosphate surged 280.1% to $6.11 million
during the same year, while imports of nitrogen-phosphorus mixtures
rose 217.4% to $26.35 million, highlighting growing opportunities for
specialized, value-added products.

In the chemicals sector, Jordan’s exports of inorganic chemicals to
Kenya reached $3.37 million in 2024, making them the largest category
of Jordanian exports to the Kenyan market, according to the study.
Meanwhile, Kenya’s imports of phosphoric acid increased 28% to $2.44
million.

The study recommended strengthening ties with importers, fertilizer
blending plants and local distributors, while comparing the final
landed prices of Jordanian products at the Port of Mombasa with those
of competing suppliers. It also suggested beginning with trial
shipments before moving toward regular supply agreements.

The study stressed the importance of completing product registration,
conformity and technical certification requirements before exporting.
It noted that fertilizers classified under Harmonized System (HS)
Chapter 31 are subject to a 0% customs tariff, while emphasizing the
need to verify other applicable duties and costs according to each
product’s classification.

According to the study, successfully entering the Kenyan market
requires a combination of product quality, competitive pricing,
reliable delivery schedules and partnerships with local businesses to
help Jordanian companies expand their presence in African markets.

Earlier this month, the Jordan Exports, in partnership with the
Ministry of Industry, Trade and Supply, launched the findings of
market-entry studies covering five promising export destinations:
Indonesia, Tanzania, Uzbekistan, Kenya and Malaysia.

The studies identified a combined addressable market of approximately
$2.5 billion across the five countries, offering opportunities to
increase Jordanian exports. They also noted that Jordanian
manufacturers already export to international markets with demanding
competitive requirements, providing a foundation for expanding into
these destinations.

//Petra// AJ