Amman, July 15 (Petra) — A new retail venue at The Boulevard will
showcase and market handmade products created by women participating
in the Princess Taghrid Institute for Development and Training’s
economic empowerment programs under a cooperation agreement signed
Wednesday with Abdali Investment and Development’s subsidiary, The
Boulevard.

The agreement, signed by Princess Taghrid Institute Director General
Aghadeer Jweihan and Abdali Investment and Development CEO Amer
Tarawneh, establishes “The Boulevard’s Corner,” a dedicated retail
space that will open this month and operate throughout the summer
season, providing women beneficiaries with greater access to
customers and new market opportunities.

The space will feature handicrafts and products made by women taking
part in the institute’s programs, while also hosting the “Na’meh
Market,” which will include handicraft displays, artistic and
cultural activities, and entertainment events.

The initiative aims to connect women with a broader customer base and
create sustainable marketing opportunities for their products,
helping them turn their skills and training into income-generating
activities.

The partnership will also provide the Princess Taghrid Institute with
a platform to showcase its humanitarian and development mission to
visitors, including members of the local community, tourists, and
private-sector representatives.

It will highlight the success stories of women and young people who
have benefited from the institute’s training, education, empowerment,
and social welfare programs, while helping expand its network of
supporters and strategic partners and strengthen the sustainability
of its initiatives.

Jweihan described the agreement as a strategic opportunity to expand
the institute’s reach and introduce a wider audience to the products
created by its beneficiaries.

She stressed that sustainable economic empowerment requires more than
training, saying that providing fair and lasting marketing
opportunities is essential to enabling women and young people to
generate income and access employment opportunities.

Jweihan added that the initiative will highlight the talents and
capabilities of beneficiaries while introducing visitors to the
institute’s mission, which focuses on dignity, empowerment, and
social protection.

She said the initiative will also provide women- and youth-led
projects with opportunities to promote their products and showcase
their cultural, artistic, and heritage-based craftsmanship through
the Na’meh Market.

Tarawneh said the partnership reflects The Boulevard’s commitment to
supporting national initiatives that generate meaningful social
impact.

He noted that hosting the institute’s products extends beyond
providing retail space, as it allows visitors to discover inspiring
stories of Jordanian artisans who have transformed training and
empowerment programs into sustainable livelihoods.

The Princess Taghrid Institute for Development and Training works to
empower vulnerable groups, particularly women who have lost family
support after the age of 18, as well as women, youth, and persons
with disabilities across the Kingdom. Its programs include
post-foster care support, vocational and handicraft training,
employment rehabilitation, assistance for microenterprises, and local
and international marketing of beneficiaries’ products.

The partnership is part of the institute’s “Promise for a Better
Future” campaign, which seeks to strengthen social protection and
promote self-reliance by expanding access to education, training, and
employment opportunities and building strategic partnerships that
support sustainable development outcomes.

//Petra// AJ