Amman, June 2 (Petra) — His Royal Highness Prince Hassan bin Talal
on Tuesday called for institutionalising economic and development
efforts and strengthening the role of industry in building a
productive, sustainable and knowledge-based economy.

During a visit to the East Amman Industrial Investors Association,
Prince Hassan was briefed on the state of Jordan’s industrial sector
and the key challenges and opportunities it faces.

Prince Hassan began the visit with a tour of Al Shurooq Printing and
Packaging Company, where he reviewed the latest technologies used in
its production lines and received a briefing on the company’s
expansion and development plans aimed at enhancing competitiveness,
improving product quality and expanding into local and international
markets.

He praised the efforts of Jordanian industries in keeping pace with
technological advancements and increasing the added value of national
production.

Prince Hassan met with Jordanian and Arab investors and business
leaders, discussing the investment and industrial landscape in
Jordan, opportunities to strengthen regional economic partnerships
and the importance of fostering an environment that supports
innovation, production and job creation.

Addressing the gathering, Prince Hassan said that national strength
and stability in the 21st century depend on a country’s ability to
adapt, innovate and create opportunities.

He urged leveraging Jordan’s strategic location as a driver of
development while placing people at the centre of the development
process.

He said that Jordan has the potential to build economic and
knowledge-based bridges across the region, emphasising that true
strategic value lies in networking, integration and the alignment of
shared interests.

Prince Hassan said the choice of the East Amman Industrial Investors
Association as the venue for the meeting was significant, describing
East Amman as a model of production, entrepreneurship and
self-reliance, as well as a major contributor to employment and
national exports.

He commended the industrial sector’s resilience, adaptability and
competitiveness despite regional and global challenges.

He called for a transition from a production-focused industrial model
to one centred on value creation and knowledge generation through
investment in skills, technology, knowledge localisation and
enhancing the global competitiveness of Jordanian products.

Prince Hassan called for linking industrial development with the
security of essential resources, particularly water, energy and food,
describing them as interconnected pillars of national security and
stability.

He urged greater investment in innovation, technology and the green
economy to strengthen Jordan’s competitiveness in international
markets.

During an interactive discussion with investors, Prince Hassan
highlighted the importance of establishing sustainable frameworks for
dialogue and coordination among the public and private sectors,
academic institutions and local communities.

Such frameworks, he said, would ensure continuity and transform
initiatives into measurable and scalable action plans rather than
short-term efforts.

In turn, Chairman of the East Amman Industrial Investors Association
Iyad Abu Haltam reviewed key performance indicators of the industrial
sector, noting that national industrial exports have approached JD10
billion and reach more than 150 countries worldwide.

Abu Haltam said the sector provides more than 268,000 jobs and
contributes over a quarter of Jordan’s economy.

He added that Jordanian industry has navigated supply chain
disruptions and rising financing and operating costs, maintaining its
presence in international markets through higher value-added
production, increased technological integration and adherence to
international standards.

He proposed an initiative to enhance networking and cooperation
between the Jordanian private sector and its counterparts in several
Arab countries, including Syria, Iraq and Lebanon, with the aim of
establishing partnerships and joint ventures that support economic
integration and expand investment and production opportunities.

//Petra// AK