Promotional
Workshops for Oman Launched in Beijing

Beijing,
1 Dec 2025 (ONA) — Promotional workshops organized by the Ministry of
Heritage and Tourism in the People’s Republic of China began today in the city
of Beijing. The goal is to enhance the Sultanate of Oman’s tourism standing in
the Chinese market and attract travelers and tourists from the Chinese market.

Following
Beijing, the Ministry will continue its promotional tour in Shanghai and
Guangzhou, lasting until 5 December, with the participation of 22 Omani tourism
establishments.

Azzan
Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for
Tourism, affirmed that organizing these workshops comes at a time when the
Chinese market is witnessing unprecedented growth in demand for outbound travel,
making China one of the most promising markets for Omani tourism in the coming
years.

He
stated that the Sultanate of Oman possesses natural and heritage components
that make it an ideal destination for travelers seeking authentic experiences,
in addition to the facilities it offers, including visa exemption for 14 days
and the launch of direct flights between Beijing and Muscat.

Al
Busaidi added that the Ministry has worked during the past period to enhance
the Sultanate of Oman’s presence in the Chinese market through strategic
initiatives and specialized partnerships. This promotional tour aims to present
the Sultanate of Oman as a unique destination that meets the aspirations of the
Chinese tourists seeking exceptional nature and diverse experiences.

He
stressed that the People’s Republic of China is considered one of the largest
markets in terms of spending volume and number of travelers, and these events
open new horizons for joint cooperation, supporting the development of
specialized travel programs and enhancing air connectivity, which contributes
to increasing the flow of tourists to the Sultanate of Oman.

The
workshops in Beijing included introductory presentations about Omani tourism
components, along with bilateral meetings between Omani companies and about 100
Chinese tourism companies, including tour operators and entities specialized in
the meetings, incentives, conferences, and exhibitions sector.

During
the workshop, new digital promotional platforms for the Sultanate of Oman in
the Chinese market were launched, in addition to the Chinese version of the
“Discover Oman” website. This is part of the effort to enhance the
Sultanate of Oman’s digital presence and attract targeted tourist segments.

These
platforms represent effective tools for implementing various digital
promotional campaigns, consistent with the Ministry’s direction towards
maximizing the use of modern digital channels in implementing promotional
programs.

The
Ministry continues its promotional efforts in implementing its marketing plan,
having opened new tourism representation offices in a number of important
tourist markets such as the Chinese, Russian, and Spanish markets. Work is
underway to open a tourism representation office that includes Singapore,
Indonesia, Malaysia, and Thailand, bringing the total number of tourism
representation offices to 11 offices that conduct marketing campaigns in 25
countries with global tourism institutions in these markets.

—Ends/AG