Amman, June 11 (Petra) — The Ministry of Tourism and Antiquities is
positioning the 2026 FIFA World Cup as a key platform to strengthen
the Kingdom’s international tourism presence and showcase its diverse
attractions to a global audience, Tourism Minister Imad Hijazin said.

The minister said the tournament presents a unique opportunity to
promote the Kingdom through a series of tourism initiatives and
cultural events designed to highlight its historical, cultural and
natural assets before millions of potential visitors worldwide.

Speaking during a press briefing, Hijazin said the ministry’s efforts
are focused on expanding the Kingdom’s visibility in international
tourism markets and reinforcing its position as a leading destination
on the global tourism map.

He noted that the Kingdom possesses a distinctive tourism offering
built on a rich blend of archaeological, cultural and natural
attractions, giving it a competitive advantage among regional and
international destinations.

According to Hijazin, promotional campaigns launched by the ministry
have generated millions of views through advertising content
displayed across multiple countries, contributing to stronger
international awareness of the Kingdom’s tourism products.

He added that the ministry has worked in cooperation with 12
Jordanian embassies abroad to leverage national celebrations and
public events as opportunities to promote tourism destinations
through targeted marketing campaigns and visual content.

The minister also highlighted cooperation with Jordanian communities
overseas as part of broader efforts to expand the Kingdom’s tourism
outreach.

In this context, he pointed to ongoing collaboration with the
Jordanian community in San Francisco to organize events aimed at
introducing international audiences to the Kingdom’s tourism and
cultural offerings.

Among the initiatives being promoted is the “Jordan House” project,
which carries the slogan “Jordan, the Original” and showcases various
aspects of national identity, including traditional arts, cultural
heritage, mosaics, cuisine and other elements that reflect the
Kingdom’s unique character.

Hijazin said such initiatives contribute to strengthening the
Kingdom’s tourism brand and creating new opportunities to engage with
visitors from key international markets.

The ministry continues to pursue a strategy centered on increasing
the Kingdom’s visibility, diversifying source markets and enhancing
its competitiveness as a destination capable of offering a broad
range of cultural, heritage and leisure experiences.

//Petra// RZ