Oman Launches Promotional
Campaign in Spain

Madrid, 20 Jan 2026 (ONA) — The
Sultanate of Oman has launched a promotional campaign covering key attraction
sites across the Kingdom of Spain, coinciding with its participation in the
International Tourism Trade Fair, FITUR 2026, which begins tomorrow, Wednesday,
in Madrid.

The campaign will also cover
social media platforms, tourism websites, and global promotional platforms to
reach a wider audience.

Furthermore, the campaign focuses
on promoting specialized tourism patterns such as marine tourism, adventure
tourism, golf tourism, wedding tourism, cruise tourism, wellness tourism, and
cultural and heritage tourism, which enjoy wide interest in the Spanish market.

The Ministry of Heritage and
Tourism is also conducting familiarization trips for Spanish companies to the
Sultanate of Oman and organizing regular training meetings for representatives
of tourism companies to introduce them to the tourism experiences offered by
Oman.

This campaign is expected to
target approximately 70,000 people according to statistics received from the
Tourism Representation Office in Spain, utilizing 58 promotional mediums with
an average of 185 display and repetition operations.

— Ends/AH