Amman, July 12 (Petra) – The decision by leading multinational and
regional corporations to establish their regional headquarters in
Jordan underscores the international business community’s growing
confidence in the Kingdom’s digital landscape, according to Fadi
Qutaishat, Chairman of the Information and Communications Technology
Association of Jordan (int@j).

Speaking to Petra, Qutaishat stated that this corporate migration
aligns with Jordan’s national strategic vision to operate as an elite
digital gateway. He noted that the country’s competitiveness is
sustained by an integrated framework built upon six core pillars:
human capital, digital platforms, strategic partnerships,
geographical location, regulatory policies, and market proximity.

The human capital pillar serves as Jordan’s primary competitive
advantage, characterized by an expansive talent pool specializing in
software engineering, cybersecurity, data analytics, artificial
intelligence, and customer experience management. This workforce is
replenished annually by specialized technical universities and
continuous upskilling initiatives tailored to global market demands.

Simultaneously, the digital platforms pillar highlights Jordan’s
advanced telecommunications infrastructure, which features
high-capacity data centers, international subsea and terrestrial
fiber-optic connectivity, and robust cloud computing environments.
This infrastructure integrates with an evolving e-government
ecosystem that features unified digital IDs and electronic invoicing
platforms to streamline corporate operations.

The partnership pillar links the private sector, government agencies,
universities, and international development organizations to
facilitate market entry and scale operational capacity. Strategically
positioned as the logistics bridge between the Levant, North Africa,
and the Gulf Cooperation Council (GCC) markets, Jordan offers an
aligned timezone for Europe and Asia, alongside fully serviced
economic zones like Aqaba.

Legislatively, the policy pillar is anchored by a modern legal
framework designed to foster confidence in the digital economy. Key
regulations include the Personal Data Protection Law, cybersecurity
legislation, electronic transactions frameworks, and the National AI
Strategy, all combined with competitive fiscal incentives, tax
exemptions, and tech-export subsidies.

Finally, the proximity pillar encompasses both geographical location
and the cultural and commercial alignment required to serve
neighboring regional economies. Qutaishat concluded that int@j
remains committed to accelerating tech-export growth and supporting
sub-sectors such as FinTech, EdTech, and business process
outsourcing, which continue to generate high-value employment
opportunities for Jordanian professionals.

//Petra// AA