Amman, July 21 (Petra) – The second Jordanian Honey Festival will
open Wednesday at King Hussein Gardens in Amman under the theme
“Jordanian Honey… Nature’s Authentic Gold,” bringing together
beekeepers, producers and visitors for the Kingdom’s largest event
dedicated to honey and bee products.

The five-day festival, which runs through July 26, is organized by
the Jordanian Beekeepers Association in partnership with the Hand in
Hand for Economic Empowerment and Entrepreneurship Association.

According to a statement issued Tuesday, the association’s
participation comes through the “Strengthening Local Beekeeping
Networks and Entrepreneurial Excellence in the Bee Sector (PLANBEE)”
project, funded by the European Union under the Interreg NEXT MED
program. The initiative aims to strengthen the sustainability of the
beekeeping sector, empower beekeepers and support the local economy
through bee products.

The festival seeks to promote the consumption of Jordanian honey and
related products, provide a direct marketing platform linking
producers with consumers, raise awareness of the importance of bees
in preserving biodiversity and food security, and encourage the
exchange of expertise by highlighting successful experiences in the
sector.

As part of its participation, the Hand in Hand Association will host
a dedicated pavilion introducing the PLANBEE project and its
activities to support sustainable beekeeping practices and develop
the beekeeping economy. A separate pavilion will highlight the
achievements of women beekeepers and showcase their contributions to
the sector.

The festival will also feature a variety of interactive activities
and specialized pavilions, including a virtual reality (VR)
experience simulating beekeeping, a culinary pavilion with
honey-based cooking demonstrations, a children’s pavilion offering
educational and recreational activities for children ages 6 to 14,
and displays of rural and heritage products.

In addition, the event will host the inaugural international art
forum, “Nectar of Color,” bringing together visual artists to
highlight the importance of bees and environmental conservation
through their work. Visitors will also have the opportunity to
participate in interactive competitions and win prizes.

The festival will be open daily from 10 a.m. to 10 p.m. Organizers
expect to attract thousands of visitors from across the Kingdom amid
growing interest in Jordanian honey and increasing awareness of the
vital role bees play in environmental sustainability and agricultural
productivity.

//Petra// AJ