AQABA, Sept. 12 (Petra) — Ayla Oasis Development Company has
announced its official sponsorship of the upcoming Dead2Red running
and cycling relay, a grueling two-hundred-kilometer endurance test
stretching from the Dead Sea to the Red Sea. Organized by Generations
For Peace, this year’s edition is slated for October 22 and 23.

Under the partnership, the prestigious event will officially be
titled “Ayla Dead2Red,” with Ayla hosting the final leg of the
course. Organizers have established a dedicated route within the
development leading directly to the finish line, offering
participants a distinct athletic finale against the backdrop of
Aqaba’s premier resort and leisure destination.

Combining long-distance cycling and running, the race transcends
conventional competition, championing active lifestyles, teamwork,
and community engagement as athletes push toward the coastal city.

Ayla’s sponsorship mirrors its enduring commitment to supporting
diverse athletic disciplines and promoting healthy, active
lifestyles. It also underscores the company’s role in bolstering
Aqaba’s tourism sector by drawing visitors through a blend of sports,
recreation, and natural landscapes.

Managing Director of Ayla Oasis Development Company, Sahl Dudin,
emphasized that sports remain fundamental to Ayla’s core lifestyle
ethos and serve as a powerful catalyst for community engagement and
destination marketing. He noted that the race bridges physical
challenge with exceptional teamwork.

Dudin reaffirmed Ayla’s ongoing dedication to backing quality
initiatives that enrich Aqaba’s calendar and expand visitor
experiences, highlighting sports tourism’s capacity to attract
diverse demographics and elevate the city’s global profile.

On her part, Generations For Peace Chief Executive Officer Lama
Hattab praised the collaboration, noting that the event hinges on
endurance, shared participation, and collective effort, which will
significantly elevate the participant experience and broaden the
initiative’s community impact.

Through continuous sponsorship of major athletic and social events,
Ayla solidifies Aqaba’s stature as a multi-dimensional tourism and
sports hub, providing an optimal environment that stimulates local
commerce and enhances experiences for residents and visitors alike.

//Petra// AA