Amman, June 27 (Petra) — Jordan’s promotional campaign during the
2026 World Cup has successfully boosted the country’s global tourism
profile, generating more than 500 million search engine and digital
platform interactions, the Jordan Society of Tourism and Travel
Agents (JSTA) said on Saturday.

Belal Rubin, JSTA spokesperson, said the state-led marketing campaign
served as a highly effective national model for global tourism
promotion.

The initiative, spearheaded by the Ministry of Tourism and
Antiquities alongside the Jordan Tourism Board, aimed to target
diverse international markets by presenting Jordan as a prime
destination rich in historical, cultural, and religious heritage.

Rubin described the 500 million impressions and search queries as an
exceptional milestone that underscores the efficiency of utilizing
major global sporting events to showcase the kingdom.

The surge in digital engagement is viewed as a long-term strategic
investment. Industry officials expect the campaign to yield
sustainable economic benefits for Jordan by driving up future visitor
numbers, stimulating tourism investments, and creating jobs.

The JSTA added that the campaign effectively highlighted Jordan’s
historical status and its reputation as a safe and stable
destination. Rubin noted that the achievement aligns with broader
national efforts to elevate Jordan’s international standing and
convert global events into sustainable economic opportunities.

//Petra// AF