Amman, June 3 (Petra) — Mexican Ambassador to Jordan Jacob Prado on
Wednesday evening inaugurated “Life Goes On,” an exhibition by
renowned Mexican photographer Yolanda Andrade, at Nofa Gallery in
Amman.

Speaking at the opening ceremony, Ambassador Prado said he was proud
to present Andrade’s work, describing her as one of Mexico’s most
distinguished photographers and a leading figure in contemporary
photography in Latin America.

He underscored the role of cultural diplomacy in creating meaningful
opportunities for dialogue and cooperation, noting that the
exhibition reflects the embassy’s commitment to strengthening
cultural ties between Mexico and Jordan and deepening mutual
understanding between the two friendly countries through artistic
exchange.

Prado said Andrade belongs to a generation of photographers who
fundamentally transformed Mexican photography beginning in the 1970s,
shifting the focus from major historical events to the details of
everyday life, urban spaces and ordinary people who shape Mexico’s
identity, collective memory and lived experience.

He added that over more than four decades, Andrade has developed a
distinctive visual language through her lens, combining observation,
immersion, close examination and poetic expression to create images
that are both deeply personal and universally resonant, transforming
the familiar into something extraordinary.

Prado noted that Andrade’s career was recognized with the Fine Arts
Medal, Mexico’s highest cultural honor, awarded by the National
Institute of Fine Arts and Literature in recognition of her
exceptional contributions to the country’s artistic and cultural
heritage.

For her part, Andrade expressed pride in participating in Image
Festival Amman alongside photographers from various countries. She
praised the warmth and hospitality of the Jordanian people, which she
experienced during her brief stay, as well as their genuine interest
in art exhibitions.

She said the photographs featured in the exhibition stem from her
fascination with everyday life in her country and the small details
that often go unnoticed. She expressed hope that visitors would
engage with the stories embedded in the images, discover new
perspectives on Mexico, and find points of connection that transcend
cultural boundaries.

The exhibition, which runs through the end of June, features 32
photographs portraying everyday life in Mexico through its people and
places. The images reveal stories that highlight the richness of
Mexican identity and culture and the distinctiveness of its
traditions, particularly in heritage and archaeological settings.

Through “Life Goes On,” Andrade offers a compelling visual journey
through scenes of daily life, human relationships and cultural
symbols. Using a poetic visual language, her work reveals a quiet
depth in which keen observation and visual composition transform
familiar details into multidimensional narratives.

Born in 1950, Yolanda Andrade is regarded as one of the most
influential photographers in Mexico and Latin America. She began her
artistic career in 1976 with black-and-white street photography
documenting daily life and popular culture in Mexico City. In 2003,
she transitioned to color digital photography, expanding her
exploration of visual composition and cultural symbolism, a journey
that later took her to Europe, India and other parts of the world.

//Petra// AF