Petra, May 31 (Petra) — The Petra Development and Tourism Region
Authority (PDTRA) and the administration of the Badaling Great Wall
of China have entered into a twinning agreement aimed at deepening
cooperation in heritage preservation, sustainable tourism, and
destination management.

The agreement was signed on Sunday during an official ceremony in
Beijing, marking a new chapter in cultural and tourism relations
between Jordan and China. The signing brought together PDTRA Chairman
of the Board of Commissioners Adnan Al Sawair, representatives of the
Badaling administration, Jordan’s Ambassador to China Hossam
Al-Husseini, and senior officials from both sides.

The partnership links two of the world’s most renowned heritage
attractions. Petra, the ancient Nabataean city and one of the New
Seven Wonders of the World, is a UNESCO World Heritage Site
celebrated for its historical and cultural significance. The Great
Wall of China, one of the world’s most iconic landmarks and a
remarkable achievement of human civilization, attracts approximately
17 million visitors each year.

Under the agreement, the two sides will work together on initiatives
related to heritage site management, tourism development, technical
cooperation, and professional training. The partnership also provides
a framework for sharing expertise and best practices in preserving
and promoting globally significant cultural landmarks.

A key component of the agreement focuses on joint tourism marketing.
Petra and Badaling will exchange promotional materials and coordinate
efforts to increase international visibility, attract more visitors,
and highlight the unique historical value of both destinations.

Al Sawair said the agreement reflects Petra’s growing international
outreach and reinforces its status as a globally recognized cultural
treasure. He noted that cooperation with one of China’s most
prominent heritage sites will create opportunities for knowledge
exchange while strengthening tourism ties between the two countries.

He added that the partnership is expected to support broader efforts
to engage the Chinese tourism market, one of the largest and
fastest-growing in the world, while contributing to sustainable
tourism growth and benefiting local communities.

The ceremony concluded with the exchange of commemorative gifts
symbolizing the longstanding friendship and cultural connections
between Jordan and China.

// Petra// WH