AMMAN, Oct. 17 (Petra) – Green energy is emerging as a cornerstone of
Jordan’s strategy to attract European industrial investment,
capitalize on the global low-carbon transition, and position the
Kingdom as a regional hub for sustainable manufacturing and export.

The shift coincides with preparations for the upcoming Jordan-EU
Investment Conference, scheduled for November 19 at the Dead Sea. The
high-level forum will present investment opportunities valued at
approximately USD 15 billion across key verticals, including energy,
transport and logistics, the digital economy, manufacturing, and
water security.

To align national policy with international climate benchmarks, the
Ministry of Environment–supported by the European Union Delegation to
Jordan–recently initiated technical support frameworks to update
Phase II of the National Green Growth Action Plans (2026–2030)
spanning energy, transport, agriculture, water, tourism, and waste
management.

Furthermore, the Cabinet approved the updated Energy Sector Strategy
2026–2030 last May. The roadmap targets a phased expansion into green
hydrogen production aimed at exporting 500,000 tons annually by 2035,
upgrading grid infrastructure, scaling vehicle-to-grid (V2G) electric
vehicle integration, transitioning heavy transport to natural gas,
and expanding industrial energy efficiency standards.

Transitioning from Clean Energy Generation to Green Manufacturing
Industrial leaders emphasize that Jordan’s competitive edge extends
beyond renewable power generation to encompass green manufacturing,
technology localization, and sustainable supply chain integration.

Mohammad Al-Smadi, Chief Business Development Officer at Giant
Industrial Group, stated that European manufacturers are actively
seeking production hubs offering clean energy mixes, carbon footprint
reduction, and nearshoring advantages.

“Jordan possesses fundamental competitive assets, including abundant
solar and wind yields, geopolitical stability, and preferential trade
agreements with the European Union,” Al-Smadi noted. He highlighted
that investment prospects span green hydrogen and ammonia production,
industrial energy storage, and the local manufacturing of clean-tech
components, shifting Jordan from an importer of renewable technology
into a regional manufacturing exporter.

Dr. Fadi Al-Atrash, Director General and Board Member of Amman
Pharmaceutical Industries, affirmed that green energy is a decisive
factor for European investors evaluating operational costs and
corporate sustainability targets.

“The strategic opportunity lies in leveraging competitive green power
tariffs to attract European pharmaceutical and industrial firms that
can establish production operations in Jordan for re-export to
European and regional markets,” Al-Atrash explained. He added that
streamlining regulatory frameworks, accelerating approvals, and
offering bankable project structures are critical to maximizing
investment capture.

Echoing these views, Ghassan Nuqul, Chairman of Nuqul Group and Fine
Hygienic Holding, pointed out that technological advancements in
energy storage, wind power, and transitional natural gas applications
enable Jordanian industries to significantly lower emissions,
bolstering the Kingdom’s appeal to European capital partners seeking
sustainable supply chains.

//Petra// AA