Ajloun, July 30 (Petra) – 14th “Yadawi” Platform Food and Handicraft
Bazaar kicked off on Thursday in the courtyard of Ajloun Castle.

Yadawi, which is Jordan’s first non-profit e-commerce marketing
platform, is affiliated with the Irada Program.

In this years’ edition, 30 home-based, small, and medium-sized
enterprises (SMEs) from across the Kingdom’s northern governorates
are participating in the event.

During the opening ceremony, Ajloun Governor Nayef Heidayat stated
Ajloun’s step to host the bazaar for the second time reflects the
governorate’s “significant tourism and heritage value.”

He added that the bazaar supports local producers and opens “new”
markets for their products, which would boost domestic economic
development and stimulate tourism, particularly at archaeological
sites that experience high visitor numbers during the summer season.

He noted administration of Ajloun governorate is “committed” to
supporting national initiatives that provide marketing opportunities
for productive families and artisans and promote “high-quality” local
products, which “positively” impacts the income levels of those
working in these projects.

In turn, Director General of Irada Program, Sami Olimi, stated the
bazaar’s organization is part of the Irada Program’s efforts to
empower SMEs economically by providing a “direct” marketing platform
that allows beneficiaries to reach thousands of visitors and
tourists.

As for its goals, he noted the bazaar also aims to promote “Yadawi”
online platform, which offers marketing services for Jordanian
products year-round.

He added that the bazaar features certified food products after
passing quality and laboratory tests by the Royal Scientific Society.

During the activities, he said handicrafts and heritage products,
which will be showcased, reflect “authenticity” of Jordanian heritage
and creativity of artisans in the Kingdom’s northern governorates,
with priority given to projects from Ajloun governorate.

The bazaar will run for 3 days in the courtyard of Ajloun Castle,
offering visitors the opportunity to purchase local products and
enjoy the site’s heritage atmosphere, which would support
community-based tourism and boost the local economy.

//Petra// AG