Jerash, July 3 (Petra)– Ali Freihat – The Executive Director of the
Jerash Festival for Culture and Arts, Yazan Al-Khdeir, said the
festival continues to strengthen its role as a national platform for
promoting culture and creativity while serving as an economic and
marketing gateway that empowers local associations, artisans, and
home-based producers by providing them with opportunities to showcase
their products to thousands of visitors from Jordan and abroad.

In remarks to the Jordan News Agency (Petra), Al-Khdeir said the
festival has allocated 100 booths this year for local associations
and artisans to display their products, as part of efforts to support
traditional crafts and industries, enhance marketing opportunities,
and strengthen the financial sustainability of participating
organizations, in line with the festival’s broader developmental
mission alongside its cultural and artistic objectives.

He added that cultural activities account for 60 percent of the
festival’s program, underscoring its commitment to highlighting
Jordan’s cultural identity and enriching cultural life across the
Kingdom. The current edition will feature 213 events, including 20
activities to be held in governorates and cultural centers across
Jordan, expanding public participation and bringing cultural
programming to communities nationwide.

Al-Khdeir noted that, for the first time, the festival will host 34
events at the newly prepared Hippodrome venue, which has a capacity
of approximately 3,000 people. The venue will stage a variety of
artistic and cultural performances, with free admission for all
visitors to ensure broader public access to the festival’s
activities.

He added that 40 display tables will also be allocated at the
Hippodrome for rural products and handicrafts, providing additional
opportunities for artisans and home-based producers to promote and
market their products while showcasing Jordan’s rich heritage of
traditional crafts.

On the visual front, Al-Khdeir said the festival will present a
three-dimensional (3D) projection mapping display on Hadrian’s Arch
(the Arch of Triumph), reflecting the festival’s message while
highlighting Jordan’s cultural and civilizational heritage. The event
will also introduce the festival’s new logo and visual identity,
inspired by the colors, symbols, and decorative motifs of the ancient
city of Jerash, blending the site’s rich historical legacy with a
modern visual identity.

Al-Khdeir stressed that the Jerash Festival has evolved beyond being
a cultural and artistic event into a comprehensive national project
that integrates culture, the arts, economic development, and tourism.
He said the festival contributes to stimulating commercial activity,
supporting local communities, promoting Jordan’s cultural heritage,
and reinforcing the Kingdom’s position as a leading cultural and
tourism destination in the Arab region and internationally.

//Petra// MF