Cairo, July 16 (Petra) — Jordan and Egypt are stepping up efforts to
strengthen tourism cooperation, with officials and industry leaders
meeting in Cairo to explore new opportunities for joint travel
programs, investment, and destination marketing.

Opening a bilateral tourism workshop organized by the Jordan Inbound
Tour Operators Association (JITOA), Jordan’s Ambassador to Egypt,
Amjad Al-Adayleh, said tourism has become one of the key pillars of
the broader strategic partnership between the two countries,
supported by the leadership of both nations.

Al-Adayleh said the workshop represents another step toward
implementing agreements reached during the November 2021 visit of His
Royal Highness Crown Prince Al Hussein bin Abdullah II to Egypt.
Those agreements laid the groundwork for closer tourism cooperation
through coordinated promotional campaigns, joint exhibitions and
tourism events, and greater collaboration on tourism investment.

He stressed that Jordan and Egypt should be promoted as complementary
destinations rather than competitors, arguing that growth in one
country’s tourism sector creates opportunities for the other.
Together, he said, the two nations offer visitors an unmatched
combination of historical, cultural, and religious attractions that
span thousands of years of civilization.

The ambassador also underscored the importance of expanding
cooperation between tourism authorities in both countries by
organizing more joint promotional events and sharing expertise. He
said stronger collaboration could further develop religious,
cultural, medical, environmental, and investment-focused tourism.

The workshop brought together tourism officials and private-sector
representatives from both countries to discuss ways of creating
combined travel packages and coordinated tourism itineraries designed
to attract larger numbers of regional and international visitors.
Participants also exchanged successful business experiences and
explored practical ways to deepen partnerships between Jordanian and
Egyptian tourism companies.

Highlighting Jordan’s tourism potential, Al-Adayleh pointed to the
Kingdom’s diverse attractions, ranging from adventure and nature
tourism to archaeological, wellness, and religious destinations. He
said Jordan’s major Christian and Islamic heritage sites, including
the Baptism Site of Jesus Christ, Mount Nebo, and the shrines of the
Prophet Muhammad’s companions, could be linked with Egypt’s Holy
Family Trail to offer integrated religious tourism experiences.

Speaking to Petra on the sidelines of the event, JITOA Nabieh Riyal
said the workshop serves as a platform for travel agencies and tour
operators from both countries to establish new partnerships and
identify business opportunities. Organized in cooperation with the
Jordanian Embassy in Cairo, the event is intended to strengthen ties
between tourism institutions and encourage greater collaboration
across the sector.

Riyal said the strong participation from Jordan reflects the
industry’s commitment to expanding its presence in the Egyptian
market. He emphasized that Jordan and Egypt possess complementary
tourism assets, allowing them to jointly market themselves as a
single, multi-destination experience for Arab and international
travelers.

Executive Director of the association Lama Al-Mahadin said the active
involvement of Jordanian inbound tourism companies demonstrates the
sector’s commitment to closer cooperation with Egypt. She noted that
the workshop features specialized discussions on developing joint
tourism products tailored to the needs of targeted markets.

Al-Mahadin described the event as the first in a series of
collaborative initiatives aimed at increasing tourist flows between
Jordan and Egypt by capitalizing on the countries’ shared historical,
cultural, and human heritage while reinforcing their position as
leading tourism destinations in the region.

//Petra//WH