Amman, Sept. 17 (Petra) — Jordan concluded its participation in IFTM
Top Resa 2026 in Paris, using the major tourism trade event to
showcase the Kingdom’s diverse attractions and strengthen ties with
key players in the French and European travel markets.

Held from Sept. 15–17 at Paris Expo Porte de Versailles, the event
featured a dedicated Jordanian pavilion organized by the Jordan
Tourism Board, with the participation of 18 representatives from the
country’s tourism sector, as well as representatives of Royal
Jordanian Airlines.

Jordan’s presence at the exhibition focused on presenting the Kingdom
as a destination offering a wide range of tourism experiences, while
creating opportunities for direct engagement with tour operators,
travel agencies and tourism companies.

Meetings and discussions also explored potential partnerships and new
opportunities to expand the number of visitors arriving from France
and other European markets.

The pavilion showcased some of the Kingdom’s best-known destinations,
including Petra, Wadi Rum, the Dead Sea and Jerash, alongside the
Kingdom’s religious and historical sites.

The participation highlighted the breadth of Jordan’s tourism
offering, with attractions and experiences suited to different
interests and visitor segments, while providing the Jordanian tourism
sector with an opportunity to strengthen its presence in the European
market.

//Petra//WH