Amman, July 19 (Petra) — The Ministry of Tourism and Antiquities and
the Jordan Tourism Board, in cooperation with tourism associations,
have launched the integrated digital platform “Ahlan Jordan” as part
of measures to support the tourism sector and address the impact of
regional circumstances on travel activity.

The platform aims to provide practical solutions to encourage inbound
tourism, improve access to Jordan’s tourism offerings and enhance the
competitiveness of the national tourism product.

The launch comes as part of ongoing efforts by the ministry and the
board to promote Jordan as a tourism destination, support tourism
establishments and workers, and introduce new marketing tools to help
the sector adapt to changing conditions. These efforts are being
carried out alongside promotional campaigns in traditional markets
and expansion into new markets.

“Ahlan Jordan” allows visitors to plan and book their trips
electronically through a single platform, providing an organized
travel experience and easier access to tourism services.

The platform offers tourism programmes ranging from three to eight
days, with prices starting at $180 per person. The packages include
hotel accommodation, transportation, tour guide services and entry
tickets to a number of archaeological sites.

The ministry and the board have included accommodation in Petra in
all tourism programmes, aiming to increase hotel stays, improve
occupancy rates at tourism facilities, support economic activity in
the city and encourage visitors to explore other destinations across
Jordan.

In its first phase, the platform targets visitors from Palestine,
Palestinians of the 1948 territories, Syria, Egypt, Iraq, Kuwait,
Lebanon, Qatar, Saudi Arabia and the United Arab Emirates. The
ministry and the board plan to expand the platform in later phases to
include additional markets, particularly African markets, with the
aim of diversifying tourism source markets and supporting sustainable
tourism activity.

“Ahlan Jordan” is the first national platform specializing in inbound
tourism and represents an initiative by the Ministry of Tourism and
Antiquities to use digital solutions, in partnership with the tourism
sector, to facilitate visitors’ access to Jordan’s tourism products
and strengthen the sector’s contribution to the national economy.

//Petra//WH