Oman
Participates in FITUR 2026 in Spain

Madrid,
21 Jan 2026 (ONA) — The Sultanate of Oman participated today in the International
Tourism Trade Fair, FITUR 2026, held in the Spanish capital, Madrid, from 21 to
25 January.

The
Omani delegation includes a number of institutions and companies operating in
the travel and tourism sector, hotel establishments, and several strategic
partners.

Through
its participation in FITUR 2026, the Ministry of Heritage and Tourism aims to
strengthen Oman’s presence in one of the world’s largest travel and tourism
exhibitions. It seeks to highlight Oman as a sustainable global tourist
destination that offers diverse, innovative tourism patterns and luxury
experiences.

The
Ministry is also working to introduce the latest developments in Oman’s tourism
sector and hold meetings with major international tourism companies to discuss
sector-specific topics. Additionally, the delegation is attending accompanying
conferences and seminars that showcase the latest updates, statistics, and
trends in the global travel and tourism industry. The participation provides an
important promotional and economic platform for Omani tourism companies,
enabling them to establish direct communication channels with major global
tourism firms through the exhibition’s database.

Furthermore,
the Ministry seeks to intensify strategic partnerships with international
tourism bodies and deepen cooperation to develop the Omani tourism sector to
record levels of growth and attractiveness. This effort aligns with global
aspirations and trends, directly contributing to increasing the tourism
sector’s contribution to national income, boosting tourist traffic to the
Sultanate of Oman, and empowering tourism establishments to provide services of
high quality and excellence.

Haitham
Mohammed Al Ghasani, Director General of Tourism Promotion at the Ministry of
Heritage and Tourism, noted that these global exhibitions represent an
opportunity to introduce the unique and innovative tourism patterns found in
Oman. He highlighted that environmental, natural, and geological factors have
made Oman a distinct destination that meets various aspirations. He added that
the participation of major tourism institutions from around the world at FITUR
2026, alongside leading media organizations, helps in executing effective
promotional programs.

On
his part, Anwar Said Al Balushi, Director of the Tourism Events Department at
the Ministry of Heritage and Tourism, explained that the importance of
participating in FITUR lies in it being the first major international tourism
fair organized at the beginning of each year. As one of the largest tourism
exhibitions in the Kingdom of Spain, it features more than 9,000 exhibitors
from approximately 150 countries and includes over 800 pavilions, with
attendance expected to exceed 150,000 visitors. He emphasized that the Ministry
of Heritage and Tourism is keen on its annual participation in this
international event, alongside several Omani tourism institutions, to provide integrated
promotion for Oman and introduce its most prominent landmarks and diverse
tourism experiences.

Al
Balushi noted that the participation includes a series of pre-scheduled
meetings with major global tourism companies, as well as several media
interviews with representatives of international press, contributing to the
enhancement of Oman’s presence on the global tourism map.

—Ends/AG